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A new regional newspaper, a review

Local historian Dr Ian Willis wrote a review of a new regional masthead that appeared in the Camden Local Government Area in 2016. The review appeared in the Australian Newspaper History Group Newsletter No 90, December, 2016, p.11.

Newspaper Image IndepSW 2016 Iss1

The review

Launch of a new regional newspaper The Independent South-West

From Ian Willis at Camden: This week a new masthead appeared in the Camden Local Government Area called The Independent South-West published by King Media Regional based in Bowral NSW. It was launched at Camden’s annual Light Up Festival. Editor Jane King and other staff handed out copies of the free monthly to families and friends who had come to see Santa, watch the fireworks and see the Christmas lights on the town’s Christmas tree.

The 20pp tabloid is printed in colour on glossy paper and is sure to give the other three free Camden weeklies,  the Macarthur Chronicle, Camden Narellan Advertiser and  The District Reporter,  a run for their money. King states in Issue 1 that it ‘is an exciting new title…family owned and managed business’. She states that the paper will serve the local community and employ local people.

The first issue certainly lives up to these promises by reporting the proceedings of the Moss Vale Local Court. Two matters dealt with involved Camden identities. Local court matters are now heard in Moss Vale since the closure of Camden and Picton court houses. The robust reporting of local court proceedings has largely disappeared from the other three Camden weeklies.

A feature page, ‘Ark’ Up, is written by journalist Juliet Arkwright who in another life was a councillor on Wollondilly Shire Council. This edition profiles the Acting President of the Camden Chamber of Commerce Maryann Strickling. The chamber states ‘we look forward to working with a truly independent newspaper’.

The first edition also has copy provided by the local federal member, a photo feature of a fashion launch at Campbelltown, and content shared  from the newspaper’s stablemate LatteLife Wingecarribee, which claims to be the ‘Heartbeat of the Southern Highlands’.

King Media also publishes City Circular which, according to Miranda Ward at Mumbrella, replaced a void left by the closure of News Corps mX in 2015 and is distributed at railway stations. The first newspaper published by King Media group was the masthead LatteLife Sydney which started life in the Eastern Suburbs in 2010. King Media then expanded to publishing The Southern Highlands edition in 2014.

The Independent’s print run of 10,000 will be distributed across localities from Cawdor to Leppington through local retailers, surgeries, real estate officers and other outlets. The print run is modest by comparison to its competitors in the Camden LGA and the publisher’s promises seem ambitious. King Media will support the print edition by managing a Facebook page.

The conservative reporting of local matters by The Independent’s three Camden competitors certainly leaves a niche in the market place if controversies surrounding Camden Council continue as they have done in recent months.  King has promised to ‘hold the Council to task’ and take it up to other local papers. If she sticks to her promises The Independent South-West will fit in well with Camden’s fierce parochialism and localism.

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