Adaptive Re-use · Aesthetics · Architecture · Attachment to place · Belonging · Business · Camden · camden council · Camden Regional Economic Taskforce · Colonial Camden · community identity · CRET · Cultural Heritage · Cultural icon · Edwardian · Fashion · festivals · Gender · Heritage · Historical consciousness · Historical Research · Historical thinking · history · Interwar · Job creation · Lifestyle · Living History · Local History · Local Studies · Media History · Memory · Modernism · Place making · Ruralism · sense of place · Storytelling · Streetscapes · Tourism · Travel · Victorian

Shooting the history breeze for local tourism

Storytelling and a Camden history film

On a balmy late spring afternoon in central Camden a group of local people were conducting a photoshoot.

The late afternoon provided a deep even light that was ideal for the whole venture.

None were professional filmmakers. But that did not stop anyone.

The filming dodged pedestrians and was occasionally drowned out by local buses.

Camden & Laura Jane & Debbie photoshoot epicure store History Videos CRET 2019[1] lowres
Storyteller Laura Jane adlibing for a short tourist promo for Tiffin Cottage.  Camera operate Debbie is issuing instructions and generally supervising the rest of the crew. Tiffin Cottage was occupied by auctioneer Captain Larkin who conducted stock sales at the saleyards which were formerly in the Larkin Place carpark (I Willis)

Historic John Street precinct

The project centred around the historic John Street precinct.

The film venture involved storytelling, great yarns, interesting characters, old buildings and lots of making do.

The location provided a rich collection of old buildings that speak about the past for those who want to listen. History enthusiasts can immerse themselves in the past in the present by walking the  ground – the same streets as local identities and characters have done for decades.

Camden & Laura Jane photoshoot police station History Videos CRET 2019[1]lowres
Camera operator Debbie filming LJ walking across the verandah of the former Camden Police Station. The station was centre of a large police district stretching from the Burragorang Valley to the Nepean River at Menangle and south to include Picton. It is currently vacant. (I Willis)

Filmmaker Rachel Perkins (2019) has stated

The past is always with us and it has created the present. The past is all around us within us all the time. The past lives with us in the present.

Storytelling touches something with us. It touches the soul.

Filmmakers and storytellers

The key storyteller was Laura Jane Aulsebrook, who has been described at Camden’s own Miss Honey (for the uninitiated from Matilda) and her happy ways. All dressed up in purple for the occasion.

The key camera operator, director and chief of production was Debbie Roberts,  (EO of CRET), ably assisted by her roadie husband Peter.

History material was provided from the Camden Heritage Walking Brochure and chief history boffin UOW historian Dr Ian Willis, ably assisted by his PA Marilyn.

This motley group wandered around a number of Camden’s old buildings – Laura Jane acted as storyteller for the 1-2 minutes historic grabs. LJ was full of passion in her completely ad lib performances. Ian listened for any gaffs – which were few and far between.

Camden & Laura Jane photoshoot library History Videos CRET 2019 (2)[1] lowres
Roadie Peter is reviewing the position of the shoot and PA Marilyn is offering advice. The location is out the front of the former 1866 School of Arts now Camden Museum Library complex. The building is also the home of the Camden Museum, Camden Area Family History Society and a shop front for Camden Council (I Willis)

Debbie followed Laura Jane around with her handheld – tripod held – iphone camera. If she was lucky a bus didn’t drown LJ’s monologue. The roadies held all the bits and pieces – then reviewed the take and ably provided all sorts of advice – most it wisely ignored by the camera operator and storyteller.

The most challenging story was that of Henry Thompson’s Macaria from the 1870s, the ghosts and Henry’s 16 children. This is next door to the 1840s Sarah Tiffin’s cottage, one of the oldest buildings in the local area and one time lockup.

Camden & Laura Jane photoshoot epicure store History Videos CRET 2019[1] lowres
The 1940s Tiffin Cottage is now the Epicure Store selling local produce and cheeses. The cottage was the home of Captain Larkin in the early 20th century. Larkin was an auctioneer at the saleyards which were located in Larkin Place until the late 1940s until they were moved to their current site. (I Willis)

The Cawdor court house ended up in Camden in 1841 much to chagrin of Picton and Campbelltown which missed out. Next door is the 1878 police barracks which was always a site of plenty of action where miscreants were locked up in the cells to cool off.

The 1916 fire station which was really opened in 1917 was an improvement from the pig-sty in Hill Street. Next door is the modern library once the centre of learning and speeches in the town as the 1866 Camden School of Arts set up by James Macarthur.

Our storyteller and camera operator filmed a street walk outside the 1936 Bank of New South Wales building and its neighbor the 1937 banking chamber for the Rural Bank – interwar masterpieces.

This was followed by a chit-chat about the long running Camden Show out the front of the lovely 1937 architect designed brick frontage to the 1890s Camden Rifles drill hall, now the show pavilion.

Camden festivals

This intrepid troupe were making short film clips as a promo for local tourist and a local spring festival – the Camden Jacaranda Festival.

The aim of the 2019 Camden Jacaranda Festival is to

The specific intention in designing and delivering the “Camden Jacaranda Festival” is to showcase both our fabulous town and the people that comprise the fabric of it.

Camden CBC Bank 2019 Jacarandas IW lowres
The Jacaranda Festival is held in late in November 2019 as a spring festival to celebrate the town and its community. This images is the 1878 Commercial Banking Company at the corner of John Street and Argyle Street Camden. The Jacaranda tree is in the front yard providing a colourful presentation with the Victorian banking chamber. (I Willis)

 

The Jacaranda festival is just one of many that have been held in the local area.

English village sports days

The festival draws on a rich history of community festivals in the local area going back into the 1800s. The heritage of festivals is drawn from the English tradition of the village fair that came with the European settlers.

The origins of these festivals, according to Peter Hampson Ditchfield’s Old English Sports (2007), lies in ancient Saxon customs, particularly in Devonshire and Sussex, associated with ‘wassailing’ (carousing and health-drinking) to ensure the thriving of orchard trees (mainly apples) and exchanging presents.

On New Years Day village youths undertook indoor and outdoor sport to keep out the cold by ‘wholesome exercise and recreative games’. Sports  included bat-and-ball, wrestling, skittles, blind-man’s-bluff, hunt the slipper, sword dancing and mumming (play acting).

Festivals, fetes and fairs encourage lots of visitors to the local area as tourists.

Tourism, cultural heritage and history

What is the connection between local history and tourism?

Quite a lot.

Tourism Australia says

In the financial year 2017–18 Australia generated $57.3 billion in direct tourism GDP representing growth of 7 percent over the previous year – three times the national GDP growth of 2.3%. Tourism also directly employed 646,000 Australians (1 in 19) making up 5.2% of Australia’s workforce.

More than this Arts New South Wales says

In Australia and around the world, cultural tourism is growing. In 2015 NSW hosted over 11.4 million ‘cultural and heritage visitors’,1 both international and domestic, who spent an estimated $11.2 billion in the state, an increase of 15.4% on the previous year.

The Australia Council says of arts tourism:

Arts tourist numbers grew by 47% between 2013 and 2017, a higher growth rate than for international tourist numbers overall (37%).

Camden & Laura Jane photoshoot show hall pavilion History Videos CRET 2019 (2)[1] lowres
Debbie and Laura Jane out the front of the 1936 brick extensions to the 1890s drill hall. Designed by Sydney architect Aaron Bolot the frontage is the same design as the adjacent commemorative gates. LJ was telling the story of the Camden Show which has been going for over 130 years. (I Willis)

Tourism can create jobs, drive economic growth and encourage local development.

 

Advertising · Attachment to place · Belonging · Business · Communications · community identity · CRET · Cultural Heritage · Cultural icon · Economy · Entertainment · Historical Research · history · Job creation · Leisure · Lifestyle · Living History · Local History · Local newspapers · Local Studies · Macarthur · media · Media History · myths · Newspapers · Place making · Retailing · sense of place · Social media · Storytelling · Sydney · Sydney's rural-urban fringe · Urban growth · Urban Planning · urban sprawl · Urbanism

A new Macarthur regional masthead

Smarter Macarthur Magazine

Another free bi-annual colour magazine has recently come to my attention called Smarter Macarthur. While it has been present for a few editions this newspaper nerd did not notice it, probably because it is a ‘business-to-business’ publication in the  local media landscape.

Smarter Macarthur Magazine2 2019
The Smarter Macarthur magazine is a new glossy colour publication in the Macarthur region of NSW. The print edition was originally published in 2014. (I Willis)

 

The publication is yet another masthead that has appeared in the region in recent decades as the region grows as part of Sydney’s rural-urban fringe. While others have sort out the general reader this magazine is targeting a different audience. This is the first time that a Macarthur regional publication has pitched itself solely at the business readership.

The masthead is published by Smarter Media with a circulation of 5000 copies. It is letter-boxed to businesses across the region,  dropped in professional premises and eateries, and distributed to advertisers and local networking groups.

Smarter Macarthur was originally published in 2014 and is produced with 200gsm Gloss Artboard cover and internal pages of 113gsm Gloss Artpaper, which gives the full colour magazine a quality feel and presentation. The publisher stays local by employing local photographers Brett Atkins and Nick Diomis.

The 52pp print edition for Winter/Spring 2019 is supported by an online presence.  There is a Facebook page and a website , both appearing in 2014, with the website including a directory of advertisers.

Editor Lyndall Lee Arnold maintains that:

Our aim to produce quality content, to showcase local businesses within the area.

The print magazine carries news articles of local interest, stories of local businesses and advice pages on leadership, technology and health. The editorial approach of the magazine is to stress the local.

The editorial policy and the presence of the magazine strengthens regional identity and the construction of place by telling the stories of the local businesses and their owners.

Smarter Macarthur Magazine Screenshot 2019-08-07

This is a screenshot of the website established in 2014  for the Smarter Macarthur bi-annual glossy free colour magazine. (I Willis)

 

On the website there is a testimonial page where local business owners where Garth & Christian Muller from Ultimate Karting Sydney maintain:

Being on the front cover of Smarter Macarthur along with our business story being featured inside the last issue has been so positive!

Macarthur businesses seem to want to support a new addition to the local media landscape.

On the Facebook page the editor maintains that she is looking to the future and the growth of the regional market place with the construction of the Western Sydney Airport, apply named Nancy Bird-Walton Airport, at Badgerys Creek.

The success of the publication will add to community sustainability by strengthening the local economy,  job creation and economic growth.

It will be interesting to see if the Macarthur region’s competitive market place continues to support this masthead.