This week I visited Goulburn and spoke to the editor of the Goulburn Post and how the tri-weekly masthead is surviving and doing well. Her office is the regional hub for around 10 different regional and local newspapers. The Post is part of the Fairfax Media group.
The appearance of the Nepean News is an interesting addition to the story of local newspapers in the Macarthur area. It is free fortnightly masthead stapled 32 pages of glossy colour in a tabloid format published on Thursdays. The edition at the Camden Produce Market was Issue 215 dated Thursday 7 December 2017.
The Nepean News is an independent published by the Western Sydney News Group which has a stable of three mastheads: Nepean News; Western News; and St Clair and Erskine Park News. The group of newspapers has a considerable footprint across Western Sydney.
The Nepean News is centred on Penrith and is distributed from Luddenham in the south, west to Emu Plains, east to Mt Druitt and north to Castlereagh. The footprint of the Western News is east of the Nepean News and stretches from Vineyard in the north, to Rouse Hill and Seven Hill in the east, in the south to Eastern Creek and in the west to St Marys. The third masthead has a smaller circulation and is centred on St Clair.
The Nepean News boasts that it ‘is not tossed onto your front lawn’. ‘Crisp’ free copies can be obtained from ‘local newsagents, service stations, libraries, council and shopping centres’. The newspaper is supported by a bright and lively website.
Nepean News editor Kerrie Davies states on the newspaper’s website that initially she launched the newspaper after being made redundant from another newspaper. That was eight years ago. She is in partnership with Bart Bassett, general manager, and sales manager, Korena Hale.
The Western News is free, was launched about two years ago and published fortnightly on a Friday of 16 pages. The latest edition is Issue 50 for 22 December 2017. The St Clair and Erskine Park News is a free monthly of 16 pages and the latest edition is Issue 28 for December 2017.
The format across all three mastheads is similar with a number of sections: local news; entertainment; history; and sport. Editorial content is shared as is advertising. Advertising is a mix of display full page to small quarter, half page and smaller, with a trades and services section.
The newspapers are community focused with a lively mix of local newsy stories and photos, an entertainment and a history page compiled by the local historical society and a strong presence of local sporting stories.
There are strong connections between the Camden LGA and Penrith going back decades. Many local families have relatives and friends in the Penrith area and some like taking in the shopping and other facilities.
The appearance of the Nepean News makes an interesting addition to the story of local newspapers in the Macarthur region. It will be even more interesting to see if makes another appearance. Keep your eyes open.
The book is a fresh look at a community through local eyes and shows the community’s vibrancy, enthusiasm and strength. It illustrates how the community has endured many challenges from the dreamtime to the present.
McGill’s use of images peels back the layers of meaning and reveals the heart of the city. Photographs demonstrate the dynamic nature of the community and how it has changed over time.
Historical photographs are a window into the past and provide a form of expression materially different from the written or oral record. Photographs are accessible and immediate to the viewer. They are unfiltered and provide a meaning to the setting of the subject.
Historical photographs show an immense amount of detail and are an archive of meaning about the past. Quite often the viewer feels that they are intruding on a private event or function.
While photographic images capture a moment in time they also have deeper meanings. Just like the writer the photographer is trying to say something in their formatting, structure and composition of the image. What is the message that the photographer is trying to the tell the viewer?
Sometimes the photograph poses a host of other questions. Why is the street not paved? Why is the women’s dress that long? Why are people wearing those funny clothes? Why are there cows in the paddock? Why are their no electricity poles? These are all part of the composition of the photographs in this pictorial history.
Jeff McGill provides a perspective of the lived local experience of Campbelltonian and a journalist’s nose for a good story. McGill has published a number of local histories that show the hand of someone who understands the nuances of small communities.
After growing up in Campbelltown, going to school in the city McGill worked for the large metropolitan dailies. He then returned to Campbelltown so he could write stories about interesting people rather than those based on hard bitten sensationalist attitude to journalism in the big smoke.
It is this attitude that shone when the Macarthur Advertiser, under McGill’s editorship, took out two national awards for the best local newspaper in Australia. He has been praised for being a passionate Campbelltonian and it shows in Pictorial History Campbelltown & District.
The images that McGill has chosen for the book show the same characteristics that are part of successful journalism in the provincial press. Each image tells a story about local characters and identities and capture a snapshot of a time long past. McGill’s deft eye for composition and impact as a photographer is clearly demonstrated in his layout work in the book.
The images are drawn from a range of archives – Campbelltown City Library, the Campbelltown & Airds Historical Society, many private collections, individual photographers and the author. Many of these images are not accessible to the general public in any form and this publication breaks ground in this area. The book is complemented by a select bibliography and index.
Some of the images show important events which had repercussions on the national stage like the election of the Whitlam government (p. 123), and the First (pp. 54-61) and Second World Wars (pp. 81-87).
More that just a narrative Pictorial History Campbelltown & District is an entry point to the daily lives of those living in Campbelltown. The images are accompanied by a lively story about the characters and events from Campbelltown’s past.
The city has not always received a good press in the Sydney metropolitan dailies and this publication challenges these stereotypes. This collection of images provides a human side to the local story about real people with real lives who create a vibrant community.
The gathering was introduced by past president Kay Hayes, followed by publisher Catherine Warne from Kingsclear Books. Catherine outlined the history of her firm over 30 years of publishing. She said that Campbelltown pictorial history was one of the last pieces of the jigsaw of the Sydney area for her firm. She had been trying to complete her coverage of the metropolitan area for many years and this book was the first time that she has had an author take over the design work.
Jeff McGill then spoke about the gestation of the book, its development and fruition with the support of many people and organisations. Jeff outlined how there were lots of images that were considered for the book and a culling process narrowed down the selection. The chosen were those which told a story or provided the greatest meaning to the Campbelltown story.
McGill made the point that quite a number of the images came from family photograph albums that he had been given access to over many years. This was the first time that they have been published. Jeff would visit local families be given afternoon tea and he would copy the images from the family album.
Jeff McGill’s Pictorial History Campbelltown & District provides a human side to the local story about real people with real lives who create a vibrant and wonderful community. The city has broken free of many of its stereotypes and ghosts, yet it still continues to face many challenges with a positive outlook to the future.
James Pearson of Staindrop History of County Durham in England has recently written to the CHN blogger and brought to his attention information about the English origins and connections of John Hawdon of Elderslie.
The village of Wackerfield in County Durham, England
John Hawdon of Elderslie was born in the village of Wackerfield. The village is also known as Wakefield or Walkerfield in Country Durham. According to James Pearson the accent in the north-east reduces this pronunciation to ‘Wackerfield’ and it appears on maps under either spelling.
James Pearson writes that Wackerfield sits on the slope of Keverstone bank just above Raby Castle and the ground begins to descend, though not steeply, towards the river Tees. It looks flat area in places and is located on the ‘spine’ of England. The area is on the eastern side of the north Pennine range so areas of moorland.
Built for the mighty dynasty of the Nevills, this great fortress stands proud and defiant, its history rolling back almost a thousand years. King Cnut (also known as Canute II the Great) owned the Estate, then known as ‘Rabi’ (derived from ‘Ra’, Danish for a boundary, and ‘Bi’, a settlement or dwelling) in the early 11th Century. The Viking King and self appointed ‘Emperor of the North’ may well have built a manor house here, but it was the Nevills who built the 14th century castle which still stands today.
Raby Castle was the property of the Nevill family and royal connections until 1569 when they led a rebellion against Elizabeth I for which hundreds were executed in the north, a number from every village and town. It then became the property of the Vane family who were prominent in the English Civil War.
Raby Castle websites states that:
Raby Castle, the private home of Lord Barnard, sits at the heart of the Raby Estate, which spreads across Teesdale, County Durham and Northumbria. Agriculture is an important source of income for the Estate. As well as the Estate’s own Home Farm in Raby Park, there are many tenanted farms and a large number of houses and cottages in villages around Teesdale, many are whitewashed farmsteads and houses where families have been tenants for several generations.
Raby Estates have several residential properties and agricultural holdings which become available from time to time. Houses owned by Raby can be found in many Teesdale villages near Barnard Castle and Darlington such as Staindrop, Piercebridge, Wackerfield and Middleton-in-Teesdale.
Wackerield Hall in the main building in the village and there are a number of outbuildings.
Next to the Hall is a row of 4 cottages and, according to James Pearson, this is about the extent of the village. There are only one or two other isolated cottages
Today they produce a lot of hay in this area, and during harvest period tractor and trailer loads of baled hay come through the village.
The Hawdon family of Wackerfield
John Hawdon, the father of John of Elderslie, was a yeoman farm. A yeoman farmer between the 14th and 18th century as a farmer who owned land. The social rank of the yeoman was between the land owning gentry and labourer
John Hawdon of Wackerfield was born in 1770, son of John Hawdon and Mary Watson. He married Elizabeth Hunt of Gainford, a village about three miles away, in 1798. John’s children included sons John (b.1801), Joseph and William (b.1812), who stayed on the family farm.
The Staindrop Gentlemen and Yeomanry was raised in 1798 by John Ingram of Staindrop, with a strength of 54 officers and men. In 1803, the Regiment changed its name to the Staindrop Volunteer Cavalry. It survived until 1815, when it became part of the Durham Yeomanry. This is a rare surviving example of Napoleonic Volunteer cavalry uniform from County Durham.
John Hawdon of Wackerfield died in 1845.
John of Elderslie’s parents are buried in the churchyard in Wackerfield and there is a gravestone.
John Hawdon, grandfather of John of Elderslie, was born in the parish in 1742 son of Christopher and Ann Hawdon. Christopher was born in 1710 in the same parish.
The Hawdon farm in County Durham
John Hawdon’s farm was 520 acres and is still a working farm with the original farmhouse. It was primarily concerned with breeding and growing sheep.
Brother Joseph had died in 1871 in New Zealand, and brother John of Elderslie was the surviving brother. John of Eldersle returned to England in the late 1870s.
James Pearson located an interesting newspaper article about John of Elderslie’s return to England. The local newspaper reported the visit and John’s return to New South Wales in 1880.
In the course of a few days Mr John Hawdon, of Wackerfield, will sail for the antipodes, and the last link of a family long associated with agricultural pursuits in this neighbourhood will be severed. Mr Hawdon’s family for centuries have farmed at Walkerfield, and the name is familiar in most market towns in the north. At a period contemporaneous with the reign of Queen Elisabeth the farm at Wackerfield belonged to the Hawdons, the property subsequently having been purchased by one of the lords of Raby, and the farm being now held by the Duke of Cleveland. The lot of the farmer has been beset with difficulties during the past few years. The English agriculturist has had to cope with foreign competition. Bad trade has long depressed all industries, and, what is even more significant to the farmer, bad crops for a succession of years have been reaped. There is every prospect, however, this season, that good crops will uniformly be gathered. Let us venture a hope that in his new home Mr Hawdon may prosper, and that he may soon be surrounded by as many friends as now regret his departure from these shores.
Local historian and author Dr Ian Willis has had a proposal accepted for an article in Media History, an international media journal published in the UK.
The article outlines the history of local newspapers in the Macarthur region and covers the towns of Campbelltown, Camden and Picton.
Local newspapers were rationalised, corporatised and consolidated from the 1950s as Sydney’s urban growth moved into the region.
By the late 20th century changes in technology and innovations set in as the local newspapers were re-shaped by the growth and arrival of Sydney’s rural-urban fringe.
The article will show that is recent times digital disruption has taken a toll, but there are green shoots with new mastheads appearing in some of the new suburbs in the region.
Media History is an international academic journal published in the UK. Its website states that:
Media Historyis an interdisciplinary journal which welcomes contributions addressing media and society from the fifteenth century to the present. Its perspective is both historical and international. It explores all forms of serial publication in manuscript, print and electronic media and encourages work which crosses the boundaries of politics, culture and communications.
Abstract for journal article in Media History (UK)
Provincial and regional newspapers have been defined by parochialism and localism. They have pandered to local sensibilities and a need to serve their community. Some have argued that local newspapers are a subset of their cultural environment, a form of structural functionalism. For others regional newspapers play a part in placemaking and community identity. The stories they carry are critical to the memory making. They act as a mirror to the values and attitudes of the local community.
This article will test these propositions and others by an examination of a number of regional newspapers that have been published in the Macarthur region of New South Wales. The discussion will analyse the historical continuity and change in the landscape of the area’s regional press and the actors who were part of it.
Colonial newspapers appeared in the late 19th century in the three market towns within the region at Campbelltown, Camden and Picton. The local press reflected the nature of the settler society and mirrored the British provincial press in these small rural outposts of the British Empire. By the early-20th century the Campbelltown News, the Camden News and the Picton Post, were the face of these thriving communities. During the Interwar period this trio were joined by the Camden Advertiser.
The forces of war and depression influenced the regional press as it did local communities. Nostalgia, the doings of local politicians, and the tension between profit making and journalism have all played a part in this story, while the inverted pyramid arrived mid-century.
Corporatisation, consolidation and rationalisation re-shaped the regional press with the arrival of Sydney’s rural-urban fringe in the 1950s. Competition from radio, new technology and innovations brought more changes and by the 21st century digital disruption was in full swing.
The owners of the Macarthur regional press were local identities and opinion leaders. Their editorial positions reflected their political allegiances. They encouraged patriotic loyalty in wartime and the war at home. Editor owners practiced a type of censorship and their silence around a number of social issues was deafening. Their publications re-enforced the status quo, and existing social divisions, cultural norms, while acting as a form of regional voice.
As technology and local demographics have changed so have the nature of Macarthur regional press. Where once black and white newspaper were sold for pennies there are now colourful free publications, and circulations which are still a guide to the sphere of influence of the local newspaper. While in recent times some of the highest rates urban growth in Australia have encouraged green shoots with the appearance of new mastheads in the form of newsletter newspapers.
In the Oran Park Gazette Lisa Finn-Powell maintains that the community newspaper does have a future. She argues that it provides a way for members of the community to support each other by celebrating local events, anniversaries and traditions. Local newspapers make people feel good about their neighbourhood.
…this post introduces PHA NSW and ACT member, Ian Willis’ blog, Camden History Notes. Camden is a town southwest of Sydney, situated on land belonging to the Dharawal (Tharawal) people.
Ian’s blog presents stories about the district’s people, its history, heritage and traditions. He draws on the memories and experiences of local families, local identities, community organisations and local institutions.
This post was prompted by an item in the Oran Park Gazette, an A4 newsletter newspaper. Gazette journalist Lisa Finn-Powell asked: What is the future of the community newspaper?
The local ‘rag’ in our suburb is a free tabloid newspaper thrown onto our front driveway each week. Actually there are two of them, the Camden Narellan Advertiser and the Macarthur Chronicle. Where I live some of these newspapers stay on the neighbour’s driveway for weeks and disintegrate into a mess. Other neighbours just put them in the bin. So not everyone is a fan of the local ‘rag’ in the age of Snapchat, Instagram and Facebook.
Yet others, including those in our household, devour the local newspaper from cover to cover. More than this I clip the local newspapers each week. I compete with others in the household. By the time I get the newspaper there already a holes in it. There is certainly a future for local newspaper in this household.
The local in local newspapers
In the Oran Park Gazette Lisa Finn-Powell maintains that the community newspaper does have a future. She argues that it provides a way for members of the community to support each other by celebrating local events, anniversaries and traditions. Local newspapers make people feel good about their neighbourhood.
From the journalists point of view Finn-Powell maintains that their readers are in their face. Local journalists are ‘up close and personal’ with their readers. The local newspaper, according to Gazette editor Belinda Sanders, shares local stories with local people who all have a story to tell. (Oran Park Gazette, October 2017)
While the purpose of the Gazette’s story was to bolster local advertising editor Belinda Sanders has a point about the importance of local newspapers. Her self-interest is not pie-in-the-sky dreaming. Scholarly literature on newspapers supports her position.
Survival of the local
Media historian Rod Kirkpatrick maintains that community newspapers have survived because of their closeness to their community, their reflections of a community’s values, their contribution to its cohesion, their service to the progress and welfare of their local community.
A similar list has been compiled by regional historian Louise Prowse . She maintains that the local newspaper is central to the life of country towns by underpinning social capital, strengthening social relationships, reflecting the town’s values, valuing local history, having close links to the community, and providing a voice for the community.
Local newspapers, especially country newspapers, tells stories in a different way to the large metropolitan daily newspapers. The country newspaper editor reports in a narrative style and does not obsess about the inverted pyramid. They write feel good articles that are generally not sensationalist. The local newspaper is less likely to need to put a negative spin on a story. The editor goes for the known and comfortable and readers might be living around the corner or have personal knowledge of the people and events.
Camden Advertiser journalist Jeff McGill maintains that the local newspaper creates ‘the strong weave in our social fabric’. After working for the large metro daily he decided he did not like writing negative attack style stories all the time, so he went back to his roots and became a journalist in the local paper. There he could write stories with a positive spin for a readership who personally knew him.
Just as there are significant differences between the closed self-contained rural and regional communities and the large metropolitan areas. There are distinct differences in the practice of journalism between newspapers these two distinct economic, political, cultural, and social landscapes.
Jock Lauterer who wrote Community Journalism: Relentlessly Local says that community newspapers have three things in common:
a readership of less than 50,000,
an exclusive focus on stories with a local connection and
offices accessible to their readers.
So what is community journalism? There are handbooks and guides on community journalism. They provide sections on how to report local council meetings, writing an obituary, wedding or other local celebration. They provide advice about the peculiarities of dealing with local organisations and businesses and other everyday matters. Interestingly Kirkpatrick maintains that city-based journalism would do well to take heed of this style of writing.
Kirkpatrick maintains that journalists on community newspapers need to understand that the daily doings of the community that are of interest to readers. Local celebrations, traditions and events, for example, weddings, funerals, births, fetes, and anniversaries. Few if any of these stories ever make it to the large metro dailies.
The journalist is up-close-and-personal and need to ‘touch the pulse of the local community and fight its battles against’ outsiders. The journalist might find themselves embedded in a small community where they do not have the anonymity of their city-based journalist colleagues.
Journalists in this environment write stories with a degree of depth and understanding of the issue that are important to the local community. He maintains that the journalist has to engage the readership and have a conversation with them about the values that are important to the community.
The journalist needs to capture the ‘priorities, concerns and perspectives on different issues’ of the citizenry.
This is certainly what Lee Abrahams the owner/editor of the The District Reporter does on a weekly basis. She feels that her local newspaper ‘is different from other newspapers’. She aims to tell the ‘local people about their local area and their stories are part of that agenda’.
Abrahams has stated that she writes ‘good stories’ and leaves out the police and ambulance rounds as they often have a negative line.
Abrahams likes reporting the small and strong and raising public awareness, by informing and keeping public interest. In particular she attempts to cut through the spin from the state government and give the story a local angle. (Camden History, vol 3, no 1, 2011)
This type of difference that can be identified in the country press is not new and is typical of earlier times. One example was wartime.
A point of difference, the local press and war
This blogger has written about the country press in wartime and examined its crucial role in patriotic volunteering and fundraising, keeping up morale, supporting the war effort and a host of other issues.
I particularly looked at the role of the owner/editors of two local newspaper in a small country town during the Second World War and how these local identities used their influential role on their reportage in their newspapers.
I recently put up a conference proposal for a paper on how country newspapers reported during the First World War. The abstract for the proposal went in part as follows:
Country newspapers provide an archive record of the First World War that is identifiably different from the large metropolitan daily newspapers of the war period. The local newspaper has a number of differences that are related to their localness and parochialism, their relationship to their readership, their promotion of the community and their approach to the news of the war. The local newspaper recorded the subtleties of local patriotism and wartime voluntarism and fundraising, the personal in soldier’s letters, the progress of the war and a host of other issues.
Digital disruption – just the latest challenge
Will local newspapers survive in the age of digital disruption?
Rachel Matthews says in her article on the provincial media in Routledge Companion to British Media History writes that the demise of local newspaper has been predicted on numerous occasions. Matthews goes to outline six historical phases to the development of provincial newspapers over the last 300 years and are:
the local newspaper as opportunistic creation;
the characterization of the local newspaper as the fourth estate;
the impact of New Journalism;
the growth of chain control,
the move to computerised production and the advent of free newspapers;
the provincial press in the digital age.
She concludes that these challenges provide ‘far reaching implications’ for the British provincial press.
The Macarthur region is located on Sydney’s south-western rural-urban fringe and is one of the fastest growing regions in Australia.
The local newspapers in the Macarthur region have changed in recent years as online sites suck up their advertising revenue. Where once our local edition of the Camden Narellan Advertiser might have run to 110 pages an issue they have shrunk to 60-70 pages.
Yet where there was once just one local edition of a newspaper there is now three in this ever growing area on Sydney’s rural-urban fringe.
The Advertiser is now published in three separate editions as the Campbelltown, Camden Narellan and Wollondilly Advertiser. A similar thing has happened to the Macarthur Chronicle, a part of the News Ltd stable.
As the regional population has grown so new opportunities have opened up for local suburban newspapers to fill the gap in the market place. The Oran Park Gazette, and its stable mates across Western Sydney, have filled some of these gaps that have appeared in the new suburbs.
Media historian Rod Kirkpatrick points out that war has had lasting changes on the nature of the provincial press. He maintains that wars ‘have traditionally been a trigger for the emergence of newspaper or for significant change in their industry’. During the peace politics dominates, but during the conflict the war dominates the stories.
In country newspapers the war is on the front pages. While the First World War put cost pressures on the Australian press the voracious appetite at home for news of the war and sales of metro dailies soared during the conflict.
Newspapers shrunk and reportage of stories became terse and condensed. This contrasted with the convoluted narrative reporting style of the pre-war years.
The future in a digital age
So is there a future for the local paper in the digital age? I think so.
There is a craving for the authentic and personal to people can connect with their neighbourhood, even in the suburbs.
The internet is impersonal, the local newspaper is not. The local newspaper still has many challenges to meet especially around monetising advertising in the age of Google and Facebook.
With creativity and persistence the local newspaper will meet these challenges and be a part of the media landscape into the future. The local newspaper has changed in some communities to that it is an A4 newsletter newspaper.
The Oran Park Gazette, a free monthly A4 newsletter newspaper which boasts on its banner heading that it is ‘your community news’. It is published on the first week of each month and distributed to the new suburbs of Oran Park, Harrington Park, Gregory Hills and Harrington Grove. It started publication in November 2015 with a circulation of 3,500 and is part of a stable of five mastheads in the Flynnko Group.
The District Reporter is a free weekly tabloid of 16pp with a circulation of 17,000 across a footprint of 37,000 homes published by Wombaroo Publications in Camden. The newspaper started in 1997 in the Austral area by Lee Abrahams (editor) and Noel Lowry (sales). The masthead is blue and green to reflect the rural landscape of the sky and grass. They filled a gap left by the demise of the Camden Crier. The Reporter circulates in the Camden and Wollondilly Local Government Areas. (Camden History, vol 3, no 1)
The Menangle News is a free monthly newsletter newspaper of 4-6 pp. It is published in the Menangle village by husband and wife team Sue and Brian Peacock. It has a circulation of 218 and distributed throughout the village. It started life in 1980 as a duplicated news-sheet run off on a Gestetner copy machine. It only carries stories from the village which as a population of around 1200. It is truly local. (Camden History, vol 4, no 3)
This is a free tabloid that has been published twice since its launch in November 2016 in Camden. The Independent South-West is published by King Media Regional in Bowral, and is part of a stable of four mastheads. The 20pp tabloid is printed in colour on glossy paper. Editor Jane King states in Issue 1 that the paper will serve the local community and employ local people. The initial print run of 10,000 was distributed throughout the Camden LGA.
The Macarthur region is an area made of the Camden, Campbelltown and Wollondilly Local Government areas and is a formal region with an arbitrary political boundary. Regions come in all shapes and sizes from formal regions with definite boundaries, to geographic regions based on landform types, to regions of the imagination with no real boundaries at all. They are a useful tool to examine communities, and despite falling out of favour with some, still have a place in the popular imagination and provide a useful analytical tool.
Origins of the Macarthur region
The first official use of the term Macarthur as a regional place-name was the proclamation of the new Federal seat of Macarthur in 1949 after the 1948 re-distribution and the Federal House of Representatives was increased from 75 to 122 members. The new seat of Macarthur was named after the colonial wool pioneers John and Elizabeth Macarthur of Camden Park, which according to a recent heritage report from TKD Architects ‘is the most important surviving early colonial estate in Australia and ranks amongst the most historic houses in Australia’. The original land grant to John Macarthur in 1805 took place on the Nepean River floodplain and eventually the familiy’s colonial estate of Camden Park covered parts of what is now the Campbelltown, Camden and Wollondilly LGAs.
Commercialisation of the Macarthur region
The use of the Macarthur place-name got a leg up in 1958 when local media baron Sydney Richardson felt that local regionalism provided a great business opportunity. There were enough unifying characteristics across the three country towns of Camden, Campbelltown and Picton, he thought, that justified launching a new regional newspaper using the Macarthur masthead. He re-named the Camden Advertiser, a free Camden weekly newspaper he took over from Ken Gibson in 1955, as the Macarthur Advertiser. Richardson had two competing newspapers – the Camden News and the Camden Advertiser – in the same Camden market place. He had previously purchased both the Camden News and Campbelltown News from the Sidman brothers in 1952. Richardson promoted the Macarthur Advertiser as a free regional newspaper and expanded its circulation to included Campbelltown and Picton. The newspaper had a broad regional compilation of news and advertisements from the three towns and he ‘forged and popularized a new regional name for Campbelltown, Camden and Wollondilly’.
In 1982 Richardson merged the Macarthur Advertiser with other local newspapers – Campbelltown-Ingleburn News, Camden News and Picton Post – which he had previously sold to Suburban Publications, a joint venture between John Fairfax and Sons and Australian Consolidated Press, in 1969.  Richardson’s new regional newspaper prospered and was a builder of community and identity by being a regional voice and notice board for the first time, and in the process strengthened people’s attachment to the concept of a regional identity.
Town planners and administrators strengthened the official support for the use of the Macarthur place-name in 1975 with the establishment of the Macarthur Development Board, with its head office in Campbelltown’s heritage precinct. Peter Kacirek, the chairman of the Sydney SW Sector Planning and Development Board, renamed it as the Macarthur Development Board, against much local opposition. Local residents felt that the legacy of Governor Lachlan Macquarie was affronted, by those who proclaimed the town in 1820.
The purpose of the Macarthur Development Board was to implement the 1973 New Cities Structure Plan for Campbelltown, Camden and Appin as part of the 1968 Sydney Regional Outline Plan. The New Cities Plan called for the development of the Macarthur growth centre, located away from the Campbelltown central business district in Queen Street. The aim of the Macarthur Development Board was to ‘plan, co-ordinated implement’ the New Cities Plan with power to compulsory acquisition of land. Town planner James Deane, from the Urban Development Institute of Australia, felt that the name Campbelltown should be completely abolished and replaced with the City of Macarthur. The New Cities Plan incorporated the colonial story of the Macarthur family and Camden Park and felt that the Macarthur legacy was essential to the identity of the new growth centre. The board stated in 1976 that ‘the area of Macarthur is steeped in rich tradition and much of the early history of New South Wales was recorded here. The aim of the Board it to link the historic past with an exciting and vigorous future and to plan for the enjoyment and benefit of all members of the community’. Unfortunately the Macarthur family felt otherwise and sold most of the pastoral property to housing developers in 1973 against a national outcry.
To the disappointment of many the Macarthur growth centre was a short lived town planner’s pipe-dream. The new regional centre was planned to have high-rise office blocks, conference facilities, sports stadiums, transport interchange and become a city within a city and to be located on Campbelltown Golf Course (1971), which was acquired against significant local opposition. There was some progress within the growth centre precinct with the construction of Macarthur Square (1979), Macarthur Railway Station (1985), the Macarthur Institute of Higher Education (1983) and the launch of a new Macarthur community radio station 2CT (1978) yet the new TAFE college (1981) and hospital (1977) both carried the place-name Campbelltown, not Macarthur. The Federal Whitlam government promised funding of $25 million in 1975, which was slashed in 1976 to $2 million dollars by the incoming Fraser Government but by 1978 all funding had dried up. Open hostilities broke out between Campbelltown City Council and Macarthur Development Board over the ‘regional centre’ in 1979 when the Wran state government approved the construction of Macarthur Square funded by State Super. The Macarthur Development Board continued to foster the regional centre over Campbelltown’s Queen Street precinct as the retail and community hub in 1980, and by 1984 the Board was $200 million in debt. Peter Kacirek was sacked and Ian Henry, former Campbelltown council planner, was appointed by the state government. In 1985 the regional centre was slashed by Wran Labor state government and the Board was stripped of planning power and restructured to Macarthur Development Corporation, which was a small promotion unit. Ian Henry stated that the Macarthur Development Board was ‘an over-expanded planner’s dream turned nightmare’ and in 1989 the MDC restructured and renamed Business Land Group, which was little more that a sales unit. The Macarthur growth centre road crash had been driven up onto the rocks of divisiveness by the state government’s push of large scale public housing into the Campbelltown area, the development of the ‘ugly Campbelltown’ stereotype and the moral panic that ensued.
With the failure of the Macarthur growth centre another official attempt at developing Macarthur regionalism occurred in 1986. The Hawke Federal Government played a role in development of Regional Organisations of Councils (ROCs) through the Federal Government’s Office of Local Government and its Local Government Development Program. It came out of the Hawke government’s conviction that local authorities could make a positive contribution to the Commonwealth’s national economic reform strategy. The Camden, Campbelltown and Wollondilly LGAs came together in 1986 as MACROC, the Macarthur Regional Organisation of Councils with its headquarters in Campbelltown. MACROC’s charter states that its aim is to ‘promote a regional approach to issues’ and to develop ‘regional facilitation, planning and coordination’, to promote ‘a regional economic growth strategy’ and ‘provide a voice for regional issues’. MACROC has had mixed success, and while some accuse it of being a talkfest, its presence has supported Macarthur regionalism. MACROC spokesperson Christine Winning defends its role as in regional advocacy and states that has a achieved a number of outcomes of regional importance in the areas of job creation, economic growth, education, small business, local government, environment and tourism since its foundation.
Over the years Macarthur regionalism has had mixed support by the local business and community voluntary organizations. A survey of telephone listings of local businesses in 2011 indicated that only 156 business listings used the term Macarthur in their business name, for example, Macarthur Tavern, Macarthur Camera House and of these 61 businesses were located in Campbelltown, while the remainder were located in other local suburbs. On the other hand the traditional names of the country towns of Camden, Campbelltown and Picton were the preferred option for business names with 134 had Camden in their business name, while 140 used Campbelltown in their business name, for example, Camden Towing Services and Campbelltown Car Detailing. A search of the 2014 Wollondilly Business Directory reveals that 24 businesses have used the Picton place-name, while at a district level even the Telstra telephone listings were located in the 2013 Campbelltown Telephone Directory which included Camden and Picton.
Amongst local businesses there are some prominent and enthusiastic supporters of Macarthur regionalism as a coherent market place and branding that has a distinctive identity. Most notably In Macarthur lifestyle magazine publisher David Everett who has stated that his support for Macarthur regionalism for his business ‘seemed obvious and wasn’t really a decision’. Everett’s quarterly magazine started in 1999, has a print run of 20,000, is published in Campbelltown and is distributed throughout the three LGAs at points in Macarthur Square, Campbelltown, Camden, Narellan, Mt Annan, and Picton. Everett feels that Macarthur is a different geographic region to Sydney’s south west, ‘is culturally quite different’ and has ‘a sense of community’, which he maintains is ‘quite rare in the rest of Sydney’. He states that there is ‘a distinct region [which] feels like a region’ and the ‘name describes quite an organic community’ across all three LGAs. Amongst other local businesses that use the regional branding is the Macarthur Credit Union, which adopted the Macarthur name in 1978. The credit union wanted to extend its brand and grow its customer base and changed it name in 1978 from the Clutha Employees Credit Union, which was established in 1971, to the Macarthur Mutual Credit Union and extended membership to the local community. It then progressively established branches across the region starting with Picton in 1979, Camden 1979, Narellan 1990, Tahmoor 1994. It changed its name in 1994 to Macarthur Credit Union and started a mobile service at Oran Park.
Local media outlets are prominent supporters of Macarthur regionalism including Community radio station 2MCR, which started operations on the 1989 and promotes itself as “Heart of Macarthur”. It was the first radio station aimed at broadcasting to the Macarthur region, are staffed and operated entirely by volunteers and broadcasts 24 hours a day, 7 days a week. The local commercial radio state C91.3, which has been on air since 2001, uses a call sign 2MAC and the slogan ‘Macarthur First’. It has a limited broadcast area of the major centres of Campbelltown and Camden under Federal Government broadcast regulations and is owned by WIN Corporation. The local print media have been supporters of Macarthur regionalism for decades, although in recent years have responded to the resurgence of localism under the influence of globalization by re-establishing local editions of Macarthur regional newspaper titles (mentioned earlier).
The voluntary sector has had a role to play in promoting Macarthur regionalism through the establishment of the Macarthur Country Tourist Association in 1978. The association had the supported of Campbelltown, Camden, Wollondilly and Liverpool councils, although it collapsed in 1994 after Wollondilly Shire withdrew support. In 1996 after the collapse of the association, Camden Council set up the Camden Interim Tourist Committee and continued to operate independently from Oxley Cottage in Narellan. In 2008 Camden and Campbelltown LGAs started a joint tourism project as part of the Macarthur Tourism Action Plan which was marketed as Destination Macarthur, and was influenced by Tourism New South Wales’s Destination Development Program and the 2007 Griffith Local Government and Shires Association Tourism Conference which used the theme Tourism – An Investment.
The community voluntary sector has a mixed response for its support of Macarthur regionalism. An examination of the 2005 Camden Community Directory only has 53 voluntary organizations that used Macarthur in their title, out a total listing of 380 entries. One current regional organization is the Macarthur Community Forum, which is an inter-agency organization which was incorporated in 2000 and changed its name to Sector Connect in 2008. It covers the four local government areas of Campbelltown, Camden, Wollondilly and Wingecarribee and acts a peak organization for the not-for-profit sector across the LGAs. The organization operates Volunteering Macarthur and acts as an agency for other government related services including Macarthur Youth Services Network and MacUnity. Other regional voluntary organizations range from the Macarthur Rural Fire Service to regional sporting organizations including Macarthur District Soccer Football Association and Macarthur Basketball Association, while 2013 saw the birth of Quota International of Macarthur after the demise of the Camden Quota Club.
Conclusion and challenges
Macarthur regionalism in the communities of Campbelltown, Camden and Picton has had a mixed history with government, business and the voluntary sector. While business has identified Macarthur as a separate market place it is yet to be fully developed, and the voluntary sector is still very localised. The Camden, Campbelltown and Wollondilly Local Government Areas do acknowledge the Macarthur story particularly in their tourism promotions, yet little elsewhere.
Macarthur regionalism has not been fully embraced by each of the former country towns of Camden, Campbelltown and Picton. They were all once small closed rural communities with their own sense of place. Each community had a natural distinctiveness that has contributed to their identity and parochialism that tends to work against regionalism.
The most important unifying theme between Campbelltown, Camden and Picton today is their peri-urban location, on the city’s rural-urban fringe. This location fosters Macarthur regionalism as Sydney’s urban growth threatens re-shape place in these communities.
 TKD Architects, Managing the Future of Camden Park, Menangle, New South Wales, Camden Park Preservation Committee, Camden, 2014.
 ‘Mr Syd Richardson board chairman’, Camden News, 26, 27 & 28 August 1969. Jeff McGill, ‘Local history caught by newspaper Webb’, Camden Advertiser 2 March 2005. ‘From Camden Advertiser to Macarthur Advertiser’, Wollondilly Advertiser 10 February 2010.
 James Deane, ‘Roles in Response to Change’, Royal Australian Planning Institute Journal, January 1974, vol 12 no 1, p.35.
 Macarthur Development Board, New Cities With History, Promotional brochure, Campbelltown, 1976.
 Ian Willis, ‘Townies, ex-urbanites and aesthetics: issues of identity on Sydney’s rural-urban fringe’, AQ – Australian Quarterly, Vol 83, Issue 2, (Apr/June 2012).
 Jeff McGill, Campbelltown, A Modern History, 1960-1999, Campbelltown and Airds Historical Society, Campbelltown, 1999, p. 29.
 Neil Marshall, Brian Dollery, & Angus Witherby, ‘Regional Organisations of Councils (ROCS): The Emergence of Network Governance in Metropolitan and Rural Australia?’, Australasian Journal of Regional Studies, Vol 9, No. 2, 2003, pp. 169-188.
Camden News 16 August 1978. Betty Yewen, Interview, Camden, 9 April 2014. Betty was the former secretary of the association for a number of years. Pam Down, Macarthur Country Tourist Association, Correspondence, 26 November 1994.
 Camden Interim Tourist Committee, Minutes, 26 June 1996.
‘This is like home, like England’, proclaimed the Duchess of York in 1927 on her visit to Menangle. She and her husband the Duke of York visited Camden Park as part of their royal visit of Australia, which involved the opening of the provisional Parliament House in Canberra in May.
The Duke and Duchess of York had left England of their royal tour of dominions in January 1927 on board the Royal Navy battleship HMS Renown, travelled through New Zealand in February and arrived in Australia in March. The Royals departed from Australia in late May after visiting all states. The Duke and Duchess later came to the thrown as George VI and Queen Elizabeth on the abdication of Edward VIII in 1936.
At Menangle the Duke and Duchess were guests of Brigadier-General JW Macarthur Onslow and Mrs Enid Macarthur Onslow (of Gilbulla) for a weekend in April, in the absence of Sibella Macarthur Onslow who was in England at the time. The Royals travelled by railway from Sydney by steam train.
The royal entourage and the royal trains made quite an impact on a young Fred Seers, a local Campbelltown milk boy. He witnessed the royal trains pass through the Dumaresq railway gates where he was joined by a small group of enthusiastic flag waving Campbelltown locals. He recalls gatekeeper Bill Flanagan felt the occasion called for some degree of formality and dressed up in white shirt and tie.
Fred vividly remembers the three ‘shiny black’ 36 class steam locomotives that ‘sparkled’ as they roared through the locked gates in a fog of steam and smoke. The first of three steam engines painted in royal blue gave a blast on its high pitched whistle as it approached adorned with two crossed Union Jacks on the front. This was followed by another steam engine pulling four carriages, presumably with the Duke and Duchess on board, then the third steam engine.
The Duke and Duchess had left Sydney early and arrived at Menangle Railway Station around 1.00pm and were met by a crowd of 200 people. Mr Bell the Menangle stationmaster and his staff had spruced up the platform with flags and bunting and rolled out a red carpet for the visitors.  The Duchess was presented with a bouquet of carnations and heather by ‘little Quinton Stanham’.
The Royals stayed with the Macarthurs at Camden Park house, one of Australia’s finest Georgian Regency country homesteads designed by John Verge and built in 1835. Verge’s design was based on Palladian principles in a central two storey central block constructed stuccoed sandstock brick on sandstone foundations.
On Saturday afternoon the Duke went horse riding across Camden Park Estate, one of the earliest colonial grants in Australia allocated to John Macarthur in 1805. On ‘a whim’ the Duke and his riding companions decided to ride to the Camden Show, which was first held in 1886. The Duke created much excitement to the surprised show-goers by cantering onto the showground in front of the large crowd of around 7000 people and received a ‘tumultuous welcome’. The riding party included Miss Elizabeth Macarthur Onslow and her sister, Mrs Helen Stanham, who had recently arrived back from England for a few months, Brigadier-General JW and Brigadier-General GM, and their brother Arthur Macarthur Onslow.
On Sunday afternoon the royal couple motored in a 1926 Rolls Royce to Gilbulla for afternoon tea. Gilbulla, an example of a Federation Arts and Crafts mansion designed by Sydney architects Sulman and Power and built in 1899 by JW Macarthur Onslow. Gilbulla is a fine example of an Edwardian gentleman’s country residence for a family of power and distinction, while not out-doing the Georgian grandeur of Camden Park house itself. Gilbulla housekeeper Mima Mahoney served the Royals, who served the Royals afternoon tea, was the mother of local Campbelltown resident Basil Mahoney.
The royal entourage arrived ‘a few minutes before 5 o’clock’ at Menangle and boarded their train, which according to Fred Seers, had gone to Picton to fill up with water and coal, and turn around. Before leaving the Duke and Duchess inspect a guard of honour of Camden Boy Scouts and Girl Guides under the direction of their leaders, RD Stuckey and Miss Senior.
The Menangle visit of the Duke and Duchess of York was widely reported in the Australian press. The themes of the stories revolved around the Englishness of the Menangle countryside and the Royals taking a well-earned rest from their hectic tour.
The Brisbane Courier ran a story under the headline, ‘Like Home, Beauty of Camden Park, Royal Party’s Quiet Weekend’. Readers were assured by the newspaper that the Royals had had a good time and stated:
The Duke and Duchess of York were both delighted with the loveliness of their week end at Camden Park… While the Duke went riding across country with the rain beating exhilaratingly in his face, and filled in a little spare time with a tennis racket on the soaked court at Gilbulla, the Duchess went driving with Miss Onslow in a sulky turnout. Both were delightfully surprised with the sylvan beauty of the surrounding, the Duchess being enraptured by an unattended stroll through the grounds along the Nepean River, which flows through the whole length of Camden Park Estate on which are great coppices of gnarled old English trees.
The Melbourne Argus reported that the Duke and Duchess had a ‘restful weekend’ at the ‘beautiful country estate of the Macarthur Onslow family’. The Duchess ‘walked unattended in the old gardens under English oaks and elms’.
The Launceston Examiner in Tasmania ran a story with the heading ‘A Happy Week End, Royals Guest in Country’ and assured its readers that the Duke and Duchess enjoyed the English style countryside of Camden Park, Menangle and the Nepean River. The Examiner went on that the Royals walked ‘beneath these spreading boughs’ of ‘gnarled old English trees, with ‘the rain pattering overhead, and the river providing an obligato to Nature’s music’. 
There were similar reports in the newspaper across the country. In Queensland the Warwick Daily News ran the headline ‘Royal Couple Spend Quiet Weekend’ while the Rockhampton Morning Bulletin ran the story under a banner headline ‘Royal Visitors Quiet Weekend’.
The Hobart Mercery ran a story under the heading ‘The Royal Tour Week-end in Country Free from Engagements, Delightful Time Spent’ and assured readers:
The Duke and Duchess were both delighted with the loveliness of their week-end at Camden-park and Menangle – a respite from official engagements that was so deliciously free that even the intermittent rain that fell did not disturb the enthusiasm of the Royal visitors.
In the west Perth’s West Australian reported that the Duke and Duchess ‘were delightfully surprised with the sylvan beauty of the surroundings’ in a story titled ‘The Royal Visitors. Week-End In Country. Respite from Engagements.’
The Camden News placed an article about the royal visit on the front page in the middle its story that reported on the 1927 Camden Show. Perhaps illustrating centrality of the royal drop-in to whole show event. On the other hand down at Picton the Picton Post placed the report of the royal visit on page two at the end of a story about the Camden Show. The snub was just a reflection of the parochialism of both Camden and Picton and the long term rivalry between both communities. The accusation was that the Camden community thought that they were better than Picton. More to the point this snobbishness was more of reflection of the omnipotence of the Macarthurs of Camden Park in the whole district and the colonial history of New South Wales in general.