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Motoring, modernism and a new car showroom.

A new era in Camden motoring

The beginning of a new phase of Camden’s motoring history created much excitement and anticipation in March 1948 with the opening of the new ultra-modern car showroom for Clintons Motors at 16 Argyle Street.

Camden Clintons Motor Dealers building collage 2019 IW
A collage of the former Clintons Motors car showroom. The style building is influenced by Art Deco streamline detail to the exterior. (I Willis, 2019)

 

The year 1948 was a landmark in Australian motoring history with the launch of first Australian made mass produced motor car – the FX Holden sedan – in November. The National Museum of Australia states that

The Holden transformed suburban Australia, boosted national pride and quickly become a national icon. The car was economical, sturdy and stylish and was immediately popular with the public.

Camden Clintons Motors New Holden on display CN1948Dec2
Clintons Motor promoted the new FX Holden motor car in 1948. The new car was highly anticipated by the Camden community. (Camden News, 2 December 1948)

 

Clinton Motors announced in September 1948 that it would sell the new Holden motor car (Camden News, 23 September 1948). The first Holden car was displayed in the new streamlined showroom in  December 1948 and sold for £675. (Camden News, 16 December 1948)

Camden Clinton Motors New Holden CN1948Dec16
The arrival of the new Holden as it was just called was highly anticipated by the Camden community. (Camden News, 16 December 1948)

 

The new showroom displays motoring modernism

The former Clintons Motor building was an iconic stylish Art Deco Interwar influenced building with its clean streamlined appearance drawn from  American and French influences.

Camden Shirley Rorke Beth Jackman 1953 Clintons SRorke_adjusted
Clintons Motors Showroom with sales assistants Shirley Dunk and Beth Jackman in 1953. The business sold electrical goods as well as motor cars, accessories and tyres. (S Rorke)

 

The new showroom was described on the opening as ‘the most modern department store’ in Camden.

A blue and white building with modernistic streamlined front and wide plate glass fittings. Inside, behind imposing doors set between giant white pillars, are to be seen a range of colourful displays that glistened beneath batteries of flourescent lights. Big placards mounted on plastic coated display stands illustrate the advice which Goodyear gives motorists in obtaining tyres. Other plastic and glass tables hold an unexpectedly large variety of accessories for cars and trucks. (Camden News, 18 March 1948).

The new premises were constructed by Camden builder Jim Bracken on the former site of the Camden tweed mill which burnt down in 1899 and left a standing chimney for many years. During the Interwar period the site was used a horse paddock.

The new premises sold tyres, motor accessories and electrical goods including refrigerators. The showroom  ‘combined all the features that modern merchants in America have developed to improve their service to their customers’. (Camden News, 18 March 1948).

Holden FX 1948 Cover Sales brochure Wikimedia
The cover of the sales brochure for the new Holden motor car in 1948. The new FX Holden created a great deal of excitement throughout the community on its release. (Wikimedia)

 

Tourism and motoring modernism

The former Clintons Motors showroom is one of the first buildings that visitors encounter as they enter the town centre after crossing the Cowpastures Bridge and  the Nepean River floodplain on the former Hume Highway (now Camden Valley Way).

Camden Clinton Motors 1983 JWrigley CIPP

Clintons Motors at 16 Argyle Street Camden in 1983. The business was the Holden dealership for the Camden area. The premises opened in 1948. (Camden Images)

 

The former car showroom is just one of a number of Interwar buildings that visitors can find in the charming town centre. There is the former Bank of New South Wales (Westpac) building, the brick front of the show hall pavilion, the Dunk building car showroom, the former Rural Bank building, the former Stuckey Bakery building, the milk depot. Tucked around the corner is the former Paramount Movie palace and the Presbyterian church. Scattered in and around the town centre are a number of Californian bungalows which add to the atmospherics of the former country town.

 

The Clinton Group has a long history

The Clinton group  has a long history in the Macarthur region starting out a mobile theatre then moving into the Burragorang coalfields. In the 1930s they had a transport business moving coal from the valley to the Camden and Narellan railhead. The family formed Clinton Distributions which became an agent for General Motors Holden on 8 March 1945. Trading at Clinton Motors on the Hume Highway at Narellan the business sold Chevrolets, Pontiacs, Oldsmobiles, Vauxhalls, Bedfords and Maple Leaf trucks. The family incorporated the business in 1946 (Clinton Motor Group) and moved into Camden in February, (Camden News, 21 February 1946) opening the new showroom in 1948. The business operated on this site until 1992 then moved to the former site of Frank Brooking car yard and motor dealership at the corner of Cawdor Road and Murray Streets.

Camden Clintons Motors GMH Dealer CN1945Mar8
Clintons Motors opened for business at its Narellan Hume Highway site  in 1945. (Camden News, 8 March 1945)
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A 1950s country girl goes to London

Warsaw conference presentation

University of Wollongong historian Dr Ian Willis will present a paper at the University of Warsaw in September later this year. The conference is the 2nd Biennial International Conference on Redefining Australia and New Zealand Changes, Innovations, Reversals.

The paper will tell the story of Camden girl Shirley Dunk on her first visit to London with her travelling companion Beth. Both young women had the adventures of their lives and Shirley recalls the journey with great fondness and nostalgia. The journey was a life changing experience for both your women from an Australian country town.

The title of the presentation is An Australian country girl goes to London.

Abstract

In 1954 a young country woman from New South Wales, Shirley Dunk, exercised her agency and travelled to London. This was a journey to the home of their forefathers and copied the activities of other country women who made similar journeys. Some of the earliest of these journeys were undertaken by the wives and daughters of the rural gentry in the 19th century when they developed imperial networks that functioned on three levels – the local, the provincial and the metropole.

This research project will use a qualitative approach where there is an examination of Shirley’s journey archive complimented with supplementary interviews. The archive consisted of personal letters, diaries, photographs, scrapbooks, ship menus and other ephemera and was recently presented to me. It was a trove of resources which documented Shirley’s 12 months away from home and, during interviews, allowed her to vividly relive her memories of the journey.   Shirley nostalgically recalled the sense of adventure that she experienced as she left Sydney for London by ship and her travels throughout the United Kingdom and Europe.

The paper will attempt to address some of the questions posed by the journey and how she reconciled these forces as an actor on a transnational stage through her lived experience as a tourist and traveller. Shirley’s letters home were reported in the country press and were reminiscent of soldier’s wartime letters home that described their tales as tourists in foreign lands.

The narrative will show that Shirley, as an Australian country girl, was exposed to the cosmopolitan nature of the metropole, as were earlier generations of women. The paper will explore how Shirley was subject to the forces of urbanism, modernity and consumerism at a time when rural women were presented with representations of domesticity and other ‘ideal’ gender stereotypes.

Read more about Australian expatriates in London in the 1950s who were made up of artists, writers, actors and musicians.

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A camera captures a living history moment

A camera captures a living history moment

It is not often that the historian can get a view into the past through the lens of the present in real time. I was able to this in Camden New South Wales recently at a photo shoot for the History Magazine for the Royal Australian Historical Society.

camden laura jane arygle st photo shoot 2019 iwillis
A photo shoot in Camden NSW for the History Magazine of the Royal Australian Historical Society. Model Laura Jane, photographer Jeff McGill. Location Argyle Street Camden 2018 (IWillis)

 

Photographer Jeff McGill and author Laura Jane were the participants in this activity. We all walked along Camden’s historic main thoroughfare, Argyle Street, which still echoes of the Victorian period.  Our little group made quite a splash and drew a deal of attention from local women who swooned over the ‘gorgeous’ vintage dress worn by Laura Jane.

sydney david jones market street 1938 sam hood dos slnsw
Sydney’s David Jones Market Street store was one of the city’s most elegant shopping precincts. The city had a number of department stores that attracted women from all over rural New South Wales. This image was taken by noted Sydney photographer Sam Hood in 1938. (SLNSW)

 

Mid-20th century enthusiast Laura Janes lives the lifestyle in dress, makeup and hairstyle and made the perfect foil for her History article on Sydney fashion, the David Jones store and their links to the fashion house of Dior.  Laura Jane modelled her 1950s Dior style vintage dress  in front of Camden’s storefronts that were reminiscent of the period. With matching handbag, gloves, hat, hairstyle, stiletto heels, and makeup she made a picture to behold captured by Campbelltown photographer Jeff.

camden laura jane looking class 2019 iwillis lowres
A photo shoot for the History Magazine of the Royal Australian Historical Society in Argyle Street Camden. The location is Looking Class retail outlet in a building from the Interwar period. The entry tiles are reminiscent of the mid-20th century that are representative of the period for model Laura Jane’s Dior style gown. (I Willis)

 

Laura Jane encompasses the experience of the country woman going to town when Camden women would dress-up in their Sunday best to shop in Camden or catch the train to the city.

Pansy Camden train crossing Hume Hwy L Manny Camden Images
The ‘Pansy’ Camden train crossing Hume Highway at Narellan in the mid-20th century. This was a light rail service which used a tanker locomotive and ran as a mixed freight and passenger service. The service ran several times a day  between Camden and Campbelltown railway stations. Here the train has just left Narellan Railway Station on its way to the next stop at Currans Hill. (L Manny/Camden Images)

 

A city shopping expedition would entail catching the Pansy train at Camden Railway Station, then change steam trains at Campbelltown Railway Station, then another change at Liverpool Railway Station from steam train to the electric suburban service for Central Railway Station in Sydney. The suburban electric trains did not arrive at Campbelltown until 1968.

burragorang valley women 1923 claude jenkins' service car at the bluff light six buick cipp
This image shows country women from the Burragorang Valley coming to town in 1923. They are done up in hats, gloves and stockings and travel in the valley service car run by Claude Jenkins. He ran a daily service between Camden and the Valley using this Light Buick Six Tourer. Here they are stopped at The Bluff lookout above the Burragorang Valley. (Camden Images)

 

City outings for country women often happened around the time of the Royal Easter Show when the whole family would go to the city. The family would bring their prized horses and cattle to compete with other rural producers for the honour and glory of winning a sash. While the menfolk were busy with rural matters their women folk would be off to town to shop for the latest fashions for church and show balls or to fit out the family for the upcoming year.

sydney royal easter show cattle parade sam hood 1938 slnsw 17102h
The Sydney Royal Easter Show was a regular outing for the whole family. The men would show their prized animals in the various sections hoping for a sash, while the women went shopping in town. This image by noted Sydney photographer Sam Hood shows the cattle parade for Herefords at the 1938 Royal Easter Show. (SLNSW)

 

Country women from further away might stay-over at swish city hotels like the up-market elegant Hotel Australia near Martin Place. These infrequent city outings were a treat and a break from the drudgery of domesticity and women would take the opportunity to combine a shopping trip with a visit to see a play or the Tivoli theatre.

The intrinsic nature of the city outings for country women were captured by the Sydney street photographers.   They operated around the Martin Place, Circular Quay, Macquarie and Elizabeth Street precincts and are depicted in an current photographic exhibition at the Museum of Sydney.

sydney hotel australia 1932 wikimedia
Sydney’s Hotel Australia was the city’s most elegant hotel on Martin Place and Castlereagh Street opened in 1891. The country family would stay here for a special treat when the Royal Easter Show was on at the Moore Park Showground site. This image is from 1932. (Wikimedia)

 

The images of the Sydney street photographer captured of moment in time and their most prolific period was during the 1930s to the 1950s. The country woman would be captured on film as she and a friend wandered along a city street. They would be given a token and they could purchase a memento of their city visit in a postcard image that they could purchase at a processing booth in a city-arcade. The Sydney street photographer captured living history and has not completely disappeared from Sydney street.

sydney street photographers mofsyd 2019 iwillis
Sydney street photographers were a common part of the city streetscape between the 1930s and the 1960s. They captured Sydney street life in a way that was unique and along with it provide the viewer with an insight into Sydney’s cultural life. These images are from the photographic exhibition on at the Museum of Sydney. (I Willis, 2019)

 

Laura Jane, whose lifestyle encompasses the mid-20th century, in an expression of the living history movement in motion.  The living history movement is a popular platform for experiencing the past and incorporates those who want to live the past in the present, aka Laura Jane, or relive it on a more occasional basis as re-enactors who relive the past for a moment. There are many examples of the latter at historic sites in Australia, the USA, and the UK.

The Camden photo shoot was an example how a moment in time can truly be part of living history where the photographer captures a glimpse of the past in the present. An example of how the present never really escapes the past.

There are host of these stories in my Pictorial History of Camden and District.

Cover  Pictorial History Camden District Ian Willis 2015
Front Cover of Ian Willis’s Pictorial History of Camden and District (Kingsclear, 2015)

 

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A country town interwar garage

An interwar garage in a country town

Located in the upper reaches of the Williams River valley is the sleepy little town of Dungog nestled between the ridges that run through the town centre. A picturesque country setting.

Landscape Dungog view from LO 2018
The little town of Dungog on the Williams River lies in a picturesque valley in the Hunter region of NSW (DSC)

 

The town is characterised by its wide streets, a legacy from the colonial days when it was necessary to be able to turn around a bullock wagon.

An interesting and colourful collection of Colonial, Edwardian and Interwar buildings dot the town centre that make the commercial precinct of the town.

Dungog Dowling Street 1910 MWilliams
This postcard shows Dowling Street Dungog around 1910. The view today has many similarities with this picture. (M Williams)

 

The blacksmith was one of the key trades in Dungog as it was in most rural settlements in colonial Australia and in the homeland of rural England. Dungog’s 300 dairyfarmers certainly made use of the local smithy.

The motor car made an appearance in the early 20th century and the local blacksmiths turned their hand to car maintenance. The smithy repaired farmer’s wagons and ploughs then moved to look after motor cars.

Dungog Davey&Olsen Garage Front 2018
This is the front street view of the Davey & Olsen Garage. Established in 1920 it replaced a blacksmith shop and has many features characteristic of the Interwar period. There is street location of the petrol bowser and the rear workshop retains many features of the period. (I Willis, 2018)

 

Some blacksmith’s shops turned into the local garage with a petrol pump on the footpath and service workshop out the back.  Dungog has a number of garages and one of these is the Ford dealership and NRMA representative at Davey and Olsen.

The Davey and Olsen garage is found at 160-168 Dowling Street Dungog and is part of the 19th century commercial precinct made up of traditional trades and services along Dowling Street.

Dungog Davey&Olsen Garage 1920s 2018
A view of the Davey and Olsen garage from the Interwar period. The building is incorporated into the 2018 building when the images are compared with each other. (Davey & Olsen)

 

The family business acquired the Ford dealership in 1925 and the garage grew to serve the growing number of car owners which was encouraged by the construction of the Chichester Dam (op. 1926).

As the number of dairy farmers in the area declined the pressures of development passed the town by and the local garages and other buildings in the town centre have retained many of their original features.

Dungog Davey&Olsen Historic Plaque 2018
A history plaque located on the street frontage of the Davey and Olsen garage building. The plaque was placed on the building in 2008 by the Dungog Historical Society. A number of other historic buildings also have history plaques. (I Willis, 2018)

 

The morphology of the Dowling Street business precinct is similar to the town of the early 20th century.  The streetscape has changed little in over 80 years.

 

Learn more about the history of Dungog NSW

Dungog Heritage Study Review 2014

Michael Williams, A History in Three Rivers: Dungog Shire Heritage Study Thematic History. (NSW Office of Environment & Heritage, Heritage Council of NSW, Dungog Shire Council,  2014)

Dungog Royal Hotel

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Adaptive re-use and the Whiteman commercial buildings in Camden NSW

The wonderful Victorian colonial building that was once the Whiteman’s General Store has had a new lease of life through the Burra Charter principle of adaptive re-use. There are has been a continuous retail shopping presence on the same site for over 135 years.

While the building has also had new work and restoration it is a good  example of how a building can be adaptively re-used for commercial activities without destroying the integrity of the buildings historic character and charm.

Camden Whitemans Store 1923 CIPP
The Whiteman General Store in 1923 who were universal providers of all sorts of goods to town and country folk alike across the Camden district from Menangle to Burragorang Valley. The store would deliver to your door in town just like parcels purchased online today. (Camden Images)

 

Adaptive re-use maintains the historic character of the streetscape and the sense of place that is so important to community identity, resilience and sustainability.

Adaptive re-use is not new and has been going on for a long time.  In Europe buildings that are hundreds of years old continual go through the process of re-use century after century.

 

The Tower of London – a building with an amazing history of adaptive re-use

The Tower of London has been re-used over the centuries since the White Tower was constructed by William the Conqueror in 1066 as a fortress and gateway to the city.

Over the centuries the Tower of London complex has been a royal residence, military storehouse, a prison, place of royal execution, parliament, treasury, a menagerie, the home of the Royal Mint, a public record office, storage of crown jewels, royal armoury, regimental headquarters, and most recently a centre of tourism.

 

London Tower of London 2006 PPikous-Flckr
The Tower of London has gone through many changes of usage across the centuries. (P Pikous, 2006)

 

Adaptive re-use in Australia

In Australia adaptive re-use of historic buildings comes under the Burra Charter which defines the principles and procedures followed in the conservation in Australian heritage places.

The Burra Charter accepts the principles of the ICOMOS Venice Charter (1964) and was adopted in 1979 at a meeting of ICOMOS in 1979 at the historic town of Burra, South Australia.

The Burra Charter has been adopted by heritage authorities across Australia – Heritage Council of NSW (2004).

Adaptive re-use is covered by Article 21 of the Burra Charter and states:

Article 21. Adaptation 21.1 Adaptation is acceptable only where the adaptation has minimal impact on the cultural significance of the place. 21.2 Adaptation should involve minimal change to significant fabric, achieved only after considering alternatives.

The explanatory notes says:

Adaptation may involve additions to the place, the introduction of new services, or a  new use, or changes to safeguard the place.  Adaptation of a place for a new use is often referred to as ‘adaptive re-use’ and should be  consistent with Article 7.2.

 

Other countries and adaptive re-use

In other countries there are legal enforcement of re-use of historical buildings and precincts.

In Irish planning, a conservation ensemble is known as an Architectural Conservation Area (ACA). ACA status provides statutory protection to existing building stock and urban features, and applies strict design and materials standards to new developments. Protections prohibit works with negative impacts on the character of buildings, monuments, urban design features, open spaces and views.

The architectural principles of adaptive re-use can be contested and contentious within communities.

The objectives of ensemble-scale heritage conservation can be highly political – sense of place, ownership of space and local politics come together in this process.

 

Reasons for adaptive re-use for historic buildings

Architects advance a number of reasons why historic buildings should be adaptively re-used. They include

  • Seasoned building materials are not even available in today’s world. Close-grained, first-growth lumber is naturally stronger and more rich looking than today’s timbers. Does vinyl siding have the sustainability of old brick?
  • The process of adaptive reuse is inherently green. The construction materials are already produced and transported onto the site.
  • Architecture is history. Architecture is memory.

[Craven, Jackie. “Adaptive Reuse – How to Give Old Buildings New Life.” ThoughtCo, May. 22, 2018, thoughtco.com/adaptive-reuse-repurposing-old-buildings-178242]

 

Whiteman commercial building

The Whiteman family conducted a general store in Argyle Street on the same site for over 100 years.

Camden Whitemans General Store 86-100 Argyle St. 1900s. CIPP[1]
Camden Whiteman’s General Store, 86-100 Argyle Street, Camden c1900s. The customer would go the a wide-wooden-shop-counter with their list of requisites and receive personal service from a male shop assistant who would fill their order. (Camden Images)

In 1878 CT (Charles Thomas) Whiteman, who operated a family business in Sydney, brought produce to Camden. He purchased a single storey home at the corner of Argyle and Oxley Street and ran his store from the site. (SHI) In 1878 a fire destroyed the business.

CT Whiteman was previously a storekeeper in Goulburn and Newtown and later married local Camden girl Anne Bensley in 1872. Whiteman, was a staunch Methodist, and  was an important public figure in Camden and served as the town’s first mayor from 1892 to 1894.

CT Whiteman moved to premises in Argyle Street in 1889 occupied by ironmonger J Burret.  Whiteman modified the building for a shopfront conversion.   (SHI)   The store was later leased to the Woodhill family from 1903 to 1906.

Camden Whiteman Bldg Tenant Woodhills General Store c1906
The Whiteman’s commercial building was leased by the Woodhill family as a general store for a number of years after Federation. A coach service like the one in the image plied a daily service between Camden and Yerranderie leaving at the corner of Argyle and John Street run by the Butler family. (Camden Images)

 

From 1889 to 1940 the building was known as the Cumberland Stores. The store supplied groceries, drapery, men’s wear, boots and shoes, farm machinery, hardware, produce and stationery. (Gibson, 1940)

The original Argyle Street building was an early timber verandahed Victorian period store.

The building was a two-storey rendered masonry building with hipped tile roof, projecting brick chimneys. The second storey had painted timber framed windows which were shaded by a steeply pitched tile roof awning supported on painted timber brackets.(SHI)

A two-storey addition was constructed in 1936 and the verandah posts were removed in 1939 when this policy was implemented by Camden Municipal Council.

There were later shopfront modifications to the adjacent mid-20th century façade street-frontage which included wide aluminium framed glazing and awning to the ground level of the building. (SHI)

The Whiteman’s General Store sold a variety of goods  and became one of the longest-running retail businesses  in Camden.

 

Camden Whitemans Store 1978[1] CIPP
By 1978 Whiteman’s General Store had undergone a number of extensions and provided a range of goods from mens and boys wear to haberdashery. Produce, hay and grain for local farmers could be obtained at the rear of the store from the Hill Street entrance. The mid-20th century building extension is to the left of the image. Upstairs were a number of flats that were leased out to local folk. (Camden Images)

The Whiteman’s Store was trading as Argyle Living when it closed in 2006 under the control of Fred Whiteman. On the store’s closure the Whiteman family had operated on the same site in Camden for 123 years.

On the closure of Argyle Living the store sold homewares, clothing, furniture and a range of knickknacks and was the largest retail outlet in Camden with 1200 square metres of space.

 

Current usage of the Whiteman’s commercial building

After 2007 the building was converted, through adaptive re-use, to an arcade with several retail outlets and professional rooms on the ground floor, with a restaurant and other businesses upstairs.

Camden Whitemans Going Upstairs (at Freds) 2018 IWillis
Image Going Upstairs (at Freds) to the restored rooms that were once small flats and accommodation above the men’s wear downstairs. The first restaurant was developed by David Constantine called Impassion in 2005. David said, ‘I like to think we are just caretakers for a while. I’ll treat it well and ensure it’s here for someone else’s lifetime’. (I Willis, 2018/Camden History, September 2007)

 

Camden Whiteman Bldg Upstairs (at Freds) 2018 IWillis
The old flats Upstairs [at Freds] in the Whiteman’s building has been converted into a restaurant and performance space. This conversion was originally completed in 2005 by restauranter David Constantine of Impassion. Here Lisa DeAngeles is entertaining a small and enthusiastic crowd in the room in the restaurant Upstairs at Freds. The front verandah is out through the doors to the left of the room. (I Willis, 2018)

The building has largely retained its integrity, and its historic character and delight in the town’s business centre.

The Whiteman’s commercial building adds to the mid-20th century streetscape that still largely characterises the Camden town centre and attracts hordes of day-trippers to the area.

 

Camden Whiteman's Building Upstairs (at Freds) 2018 IWillis
A quiet function room with an historic flavour in the restored area Upstairs at Freds. The scenes on the left show the Australia Light Horse Infantry on a forced from the Menangle ALH Camp in 1916 marching down Argyle Street Camden past Whiteman’s General Store. The image on right in the Whiteman’s General Store in 1923. (I Willis, 2018)

 

 

Camden Whitemans Building 2018 IWillis
The Camden Whiteman’s building shown here from the street frontage in Argyle Street. The building has undergone adaptive re-use in accordance with the Burra Charter (ICOMOS) and continues to be busy retail outlet as it has done since the Victorian days. This means that there has been a retail outlet continuously occupying this site for over 135 years. The current building usage continues to contributed the delight and charm of the Camden town centre that attracts thousands of tourist every year. (I Willis, 2018)

 

Learn more:

State Heritage Inventory

Julie Wrigley, ‘Whiteman family’. The District Reporter, 8 December 2017.

Architecture · Attachment to place · Camden · Heritage · Historical consciousness · Historical thinking · history · Local History · Modernism · Place making · Retailing · sense of place · Supermarkets

Modernism and consumerism, supermarkets come to Camden

Supermarkets are one of the ultimate expressions of modernism. The township of Camden was not isolated from these global forces of consumerism that originated in the USA. The Camden community was bombarded daily with American cultural influences in the form of movies, motor cars, drive-in, motels, TV, and radio. Now consumerism was expressed by the appearance of self-service retailing and the development of the supermarket.

 

Camden Argyle St Camden 2012
This image of Argyle Street is from 2012 taken at the northern end of the street (I Willis)

 

Retailing in Camden took its lead from England. At the village level the market stall turned into the high street shop. All goods were kept behind the counter, customers were served by male shop assistants and goods were delivered to the customer’s home.

Shopping in Camden was a rather dull affair by all accounts. The methods of retailing in Camden had changed little from the 19th century.

Camden women fronted up to the counter and handed their list of needs to the male shop assistant who filled the order for her. There were several choices from those owned by the Whitemans, the Cliftons, the Furners and others.

The winds of change were about to descend on the  Camden shopping experience. The old fashioned general stores were about to find out what real competition with a global presence meant in a small country town.

 

Menangle Army Camp men on manoeuvres marching through Camden 1916 CIPP
This image from 1916 shows retail outlets along the eastern side of Argyle Street from the corner of John Street. The centre shops are located in the Whiteman building.  Soldiers in training from the Menangle Army Camp on a forced march passing along Argyle Street Camden 1916 (CIPP)

 

According to Ann Satterthwaite’s Going Shopping self-service was the industrialisation of retailing along with the chain store. These stores featured cash and carry, no delivery and shelving displaying pre-packaged goods. In the USA there were an array of stores from Niffy Jiffy, Help Selfy, Handy Andy to Clarence Saunders  Piggly Wiggly stores in Memphis in 1916 which was a type of cafeteria retailing. Piggly Wiggly was allegedly the first self-serve outlet for groceries. Self-service retailing emerged after the American civil war in response to labour shortages. For others like Edison’s Samaritan Market it was an attempt to make shopping more efficient.

 

The first time that groceries were sold in Australia using  self-service in occurred in Brisbane in 1923. The Brisbane Courier reported that the first exclusive cash and carry grocery store started in Brisbane under the name Brisbane Cash and Carry Store. The proprietor Mr CA Fraser had opened three stores by 1927. The press report maintained that

The system was practically a novelty in Brisbane, but some idea of what success can be obtained through an honest endeavour to give self-service to the public in a courteous and efficient manner can be gauged by  [its success].

The news report suggests that lower costs were obtained by the customer paying in cash and thus eliminating store credit. The customer serving ‘herself and so eliminating the necessity of salesman effects further savings’. It was claimed that the three stores served over a half a million people each year  and the stores were ‘a model of neatness, cleanliness and efficiency’.

 

Camden Argyle St cnr John St BoardmanButchery 1973 LKernohan
This image of Argyle Street shows 110 Argyle Street with Boardman’s Butchery at the corner of Argyle and John Street in 1973. The buildings are little changed from the 1930s. (LKernohan/CIPP)

 

The first cash and carry store that opened in Camden occurred in 1933 and was owned by Mr Joe B Roberts at 110 Argyle Street. The Camden News stated that Roberts had obtained the premises that had been previously occupied by Mr Green next door to Mr Fred Boardman’s butchery. The report stated that ‘the shop has been specially fitted for Mr Roberts, who [would] personally conduct the store’. By 1936 Mr Roberts store was adjacent to Mr Green’s Drapery store. His Christmas special was a free beach towel with five purchases from the advertisement in the Camden News.

 

Retail ColgateToothpaste AWW 12 May1951
A promotional advertisement aimed at women for the sale of Colgate Tooth Powder in the Australian Women’s Weekly in 1951 (AWW 12 May 1951)

 

A recent article on JStor on Sex and the supermarket by researchers Tracey Deutsch and Adam Mack claims that supermarkets were places where gender and sexuality collided for American women. Supermarkets were one of the mid-20th century most important suburban sites for the important weekly ritual of shopping for the modern family. The supermarket was both aspirational and practical. In a weekly ritual the modern housewife could get lost is a sea of idealised dreams created by marketing gurus around an overwhelming splash of colour, perfectly merchanised products and an endless supply of brands that promised to make life easier for modern housewife.

 

Retail KeroseneFridge Clintons CN 5 Jun1941
A promotional advertisement in the Camden News on 5 June 1941 for a kerosene refridgerator sold by Clintons Distributing Pty Ltd at Narellan (CN 5 June 1941)

 

In the USA a parallel development occurred in the kitchen. There was the development of refrigerators, the gas stove and products started to be promoted in cans. As the US economy developed fewer women went into domestic service and wealthier middle class women started going shopping in these new supermarkets.

 

Retail CocaCola Promo 1951

 

The design of the supermarket was based on making them feminised spaces based on the latest psychological theories. Sex appeal made its way into shopping. Supermarkets were brighter, more colourful, cleaner, and sexier than the dingy general stores. The new aesthetic meant that these  spaces were made to titillate and fascinate women. Supermarkets were clean and efficient with modern fluorescent lighting and carefully selected colours.

One of the earliest feminist authors Betty Friedan wrote about how women were shackled through shopping to their domesticity in 1963 in her book The Feminine Mystique.

Supermarkets are sites where gender roles are re-enforced where women’s sexuality is ‘contained and re-directed’ to consumption.

 

In 1941 press reports from Los Angeles stated that the hype surrounding the opening of the latest supermarkets ranked with the opening of the latest blockbuster Hollywood movies. The Southern Californian housewife went on the hunt for the latest bargains. The supermarkets operated with huge carparks, large neon signs, with some staying open 24 hours 7 days a week. They traded under names like Bi-Best Market, Sel-Rite Market, The Stop-and-Save, Thriftmart, and Wundermart.

 

Retail Woolworths 1950 BeverlyHills 1stSelfService
The mad enthusiasm of women at the opening of Woolworths first self-service supermarket at Beverley Hills, NSW, in 1950 (Woolworths)

 

In the post-war years elf-service retailing gained  momentum in the Sydney area. Kings Cross grocer Mr Jack Greathead was the owner of a small self-serve store, and in 1950 cut the price of his butter and triggered a price war. Chain stores joined the price war. Mr FC Burnard the grocery buyer for David Jones predicted after a visit to the USA that self-service and other retailing innovations would soon be implemented in Australia. He was particularly impressed with the use of trolley-carts and pre-packaged hosiery and frozen goods.

 

Camden Woolworths 132 Argyle Street 1970 CIPP
This image shows the new Woolworths stand-alone self-serve supermarket at 166-172 Argyle Street. This was Camden’s first self-service supermarket which was built in 1963 (CIPP)

 

In Camden Woolworths came to town in 1963. Woolworths opened the first stand-alone self-service store with a modern design, that was clean and made shopping more efficient. With modern lighting, wide isles, bright colours and lots of appealing merchandise to choose from with nationally advertised well-known brands. Some of the brands were American re-enforcing the international and cosmopolitan nature of the new shopping experience.

 

Retail CocaCola Promo mid20th century

 

The new Woolworths store at 166-172 Argyle Street Camden was light and airy compared to the local general stores up the road which appeared old-fashioned and stodgy in comparison. The new supermarket encouraged local women to experience the thrill and titillation of going shopping. Slick brand marketing created dreams in the minds of the shoppers. Shoppers were encouraged to immerse themselves in the dream. Shopping became sexy. Shopping stimulated the sense with bright colours, in-store music and excitement of the new experience. Shopping became exciting. Shopping was sensual as much as it was practical.

 

The Woolworths supermarket consolidated a number of lots in Argyle street that was occupied by W Ward the butcher, Monica Ray and Beaton and Wylie.

 

Camden Coles 2017 ICW Murray St
This image is of the Camden Coles self-service supermarket in Murray Street Camden. The supermarket was built in 1979. (I Willis, 2018)

 

Coles opened a stand alone grocery store in Camden in 1979 and Woolworths moved into its current store in Oxley Street in 1986.

 

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A local treat at The Argyle Affair

The CHN was out and about in the local area as you do on a recent overcast day at the Camden Showground.

The occasion was the The Argyle Affair Christmas Market for 2017. The market attracts visitors far and wide. One pair who spoke to this blogger came from the New South Wales South Coast and were particularly taken with the local music talent.

 

Camden Argyle Affair Promo 2017 AA

 

The grand old showground dusted off its cobwebs and hosted this great community event for all and sundry.

 

Camden Argyle Affair stalls outside 2017 MWillis
The grand old showground scrubs-up pretty-well with a range of pop-up stalls outside the AH&I Hall at the 2017 The Argyle Affair Christmas Market (MWillis)

 

The ground came alive with the sound of fresh talent in the music tent, while around 50 pop-up stallholders were scattered on the grass while others took up residence in the AH&I Hall.

 

Camden Argyle Affair StallinHall 2017 IWillis
The AH&I Hall which was built in the 1890s was decked out for the 2017 The Argyle Affair Christmas Market by a host of creative stallholders displaying their wares and crafts. (IWillis)

 

The Argyle Affair organisers Peta Borg and Brooke Murphy excelled themselves yet again from their last effort in June which attracted a large crowd of enthusiastic patrons.

 

Camden Argyle Affair 2017 Brooke&Peta IWillis
The Argyle Affair organisers Brooke Murphy and Peta Borg captured at the 2017 Christmas Market (IWillis)

 

Brooke Murphy said that her aim was to

‘showcase local talent and giving Mums a platform to show their wares and creations’.

The Argyle Affair sponsors a local charity and this year it was ‘Turning Point’ who are a Camden based-community welfare centre in John Street. Turning Point state on their website:

‘We aim to provide a safe and confidential environment where we can offer assistance, providing welfare services such as emergency food relief, advocacy, document assistance, phone access, and computer availability with free Wi-Fi’.

Market goers were asked for a gold coin admission or hand in an item of food that went to Turning Point.

 

Camden Argyle Affair 2017 Turning Point IWillis
A Turning Point volunteer and an enthusiastic supporter buying a raffle ticket at the 2017 The Argyle Affair Christmas Market (IWillis)

 

The Argyle Affair organisers are continuing a strong community tradition of local festivals going back well over a century where local folk came together to support worthy causes of one sort or another.

Camden Community festivals have come in a range of sizes, types and causes from small street stalls, to large events like the Camden Show. Other examples have been the week long celebrations for the 1960s Festival of the Golden Fleece and the annual Rose Festival.

Festivals are an important part of all communities in the city and bush. Festivals are especially important for small rural communities  and they are run with a lot of team spirit. Festivals have even become of an interest to university types.

In this centenary period of the First World War it is timely to remember the effort put in by the organisers of these community festivals to fund the war at home. Local women from the Red Cross branches across the area fitted this bill. These women were the subject of a display at the Camden Museum. Their story has been told in book called the Ministering Angels

 

Red-Cross-Stall-outside-Whitemans-General-Store-c19201-693x221
The women of the Camden Red Cross at their weekly street stall in Argyle Street Camden in the 1920s outside the Whiteman’s General Store. The women ran the stall for decades and raised thousands of pounds for local and national charities. (Camden Images)

 

The grandest local festival is the annual Camden Show which has been going for 131 years.  It is a celebration of the town’s rural heritage and over 30,000 people cannot be wrong. The annual rural festival even has Miss Camden Showgirl, one of the few still remaining.

Fittingly The Argyle Affair and its display of traditional crafts by local women carries on the rural traditions of the Camden Show festivals  and a celebration of  local arts and crafts.

 

Camden Argyle Affair Stall 2017 IWillis
A pop-up stall serving a patron in the outside area of the showground at the 2017 The Argyle Affair Christmas Market (IWillis)

 

Meanwhile back at The Argyle Affair the weather was kind for a while and then promptly at 2.30pm on the dot the heavens opened up as a rain front moved overhead.

Liked drowned rats outside stallholders packed up while the assembled rushed for the AH&I Hall out of the wet where there were a host of other stalls.

But Camden festival goers are a hardy lot and the show went on.

 

Camden Argyle Affair wet 2017 IWillis
A water-logged and lonely deserted pop-up performance space after the big wet in the afternoon at the 2017 The Argyle Affair Christmas Market. All performers moved into the hall for the assembled throngs and provided great entertainment in dry. (IWillis)

 

The Christmas Argyle Affair organisers sponsored a line up of fresh music talent from the local area.

 

Camden Argyle Affair StephanieSullivan 2017 IWillis
The fresh young talent of the Camden area takes to the stage in the performance space. Here is Stephanie Sullivan entertaining the keen band of supporters made up of family and friends. (IWillis)

 

The running sheet of musos was as follows:

9:50 – 10:30 Stephanie Sullivan
10:40 – 11:20 The Honey Sippers
11:30 – 12:10 Isaac Lewis
12:20 – 1:00 Alicia Moses
1:10 –  1:50 Grace & Alley
2:00 – 2:50 The Bells
3:00 – 3:40 Lucy Gallant
3:50 – 4:20 Spencer Jones
4:30 – 5:10 Michelle James
5:20 – 6:00 Mollie Collins
6:00 – 8:00 Spencer Jones ft. Bryan Browne

Be adventurous and have a listen to some of this talent using these links. You will surprise your ears.

 

Camden Argyle Affair 2017 HoneySippers MWillis
The young-at-heart hot talent of the Camden area in the form of the Honey Sippers who performed in the outside tent in the morning at the 2017 The Argyle Affair Christmas Market (MWillis)

 

Camden had yet again excelled itself and has been the location of a successful festival of music, food and crafts.

In 2018 treat yourself and your friends to a great and memorable experience just like the folk did at the 2017 Argyle Affair Christmas market.

 

Camden Argyle Affair 2017 AA
Business with a heart is the guiding principle for the organisers of the 2017 The Argyle Affair Christmas Market. In this situation Turning Point are the beneficiaries. (The Argyle Affair)

 

For the complete listing of 2018 events, and lots of other great stuff, see the In Macarthur lifestyle magazine or the Macarthur tourism website with lots of helpful bits and pieces.