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What is Camden’s heritage, does it really matter and what does it mean?

What is Camden’s heritage?

 

Journalist Jeff McGill wrote an oped in April 2017 in the Campbelltown Macarthur Advertiser opening with the headline:

Camden heritage worth saving

McGill continued:

Such a pretty tree-lined streetscape, full of old-world charm. I’ve often stood at that green paddock next to the church, with its views across the valley…  locals are up in arms as online rumours swirl about moves by the church to sell the land…Right next to Camden’s most famous heritage landmark, an 1840s gem described by one government website as “a major edifice in the history of Australian architecture”.

In May 2017 the views of Wollondilly Councillor Banasik on heritage were reported in the Camden Narellan Advertiser by journalist Ashleigh Tullis with respect to greater urban development at Menangle.

Cr Banasik said this development opposed the shire’s ethos of rural living. The heritage of the area is amazing – there is Camden Park, Gilbulla, Menangle Store and the rotolactor site,” he said. This development just ain’t rural living.

Camden Park 1906 (Camden Images)
Camden Park House and Garden in 1906 is the home of the Macarthur family. It is still occupied by the Macarthur family and open for inspection in Spring every year. (Camden Images)

 

Journalist Kayla Osborne reported  the views of town planning consultant Graham Pascoe on heritage and the Vella family’s new commercial horticulture venture at Elderslie in the Camden Narellan Advertiser in May.

Mr Pascoe said the heritage nature of the site and its proximity to Camden had been well-considered by the Vella family…the land was ideal for farm use…the land has been farmed in the past…We believe we will provide a model…farm at the entrance to the Camden town centre.

Camden Community Garden 2018 IWillis
Paths, plots and patches at the Camden Community Garden 2018 (I Willis)

 

The views on heritage expressed in these stories do not actually define heritage.

There is an assumption or a presumption that the reader understands the intended meaning of the word heritage in each of these contexts.

So what was the intended meaning of the word heritage in each of these articles?

To answer that question another must be asked: What is Camden’s heritage?

 

What is heritage?

 

The term heritage is not that straight forward. There are a range of definitions and interpretations. The term is not well understood and can raise more issues than it addresses. Jana Vytrhlik, Manager, Education and Visitor Services, Powerhouse Museum (Teaching Heritage, 2010) agrees and says:

I think that heritage is one of the least understood term[s], it’s like culture, it’s like art, it’s like tradition, people really don’t know exactly what it means. http://www.teachingheritage.nsw.edu.au/section09/vytrhlik.php

Camden Whitemans Building 2018 IWillis
The Camden Whiteman’s building shown here from the street frontage in Argyle Street. The building has undergone adaptive re-use in accordance with the Burra Charter (ICOMOS) and continues to be busy retail outlet as it has done since the Victorian days. This means that their has been a retail outlet continuously occupying this site for over 130 years. The current building usage continues to contributed the delight and charm of the Camden town centre that attracts thousands of tourist every year. (I Willis, 2018)

 

To start with it is a useful exercise to say what heritage is not. Heritage is not history. Historian David Lowenthal says that

Heritage should not be confused with history. History seeks to convince by truth… Heritage exaggerates and omits, candidly invents and frankly forgets, and thrives on ignorance and error… Prejudiced pride in the past… is its essential aim. Heritage attests our identity and affirms our worth.

David Lowenthal “Fabricating Heritage”, History & Memory Volume 10, Number 1. <https://muse.jhu.edu/article/406606/pdf&gt;

 

What is history

 

The word ‘history’ comes from the Latin word ‘historia’, which means ‘inquiry’, or ‘knowledge gained by investigation’.

History tells the stories of the past about people, places and events. History is about what has changed and what has stayed the same. History provides the context for those people, places and events.

Camden Show 2018 promo
The Camden Show is an annual celebration of things rural in the township of Camden for over 100 years. (Camden Show)

 

History is about understanding, analysing and interpreting the past based on evidence. As new evidence is produced there is a re-examination and re-interpreting of the past.  History is about understanding the why about the past.

 

Meaning of heritage

The meaning of heritage is not fixed and historian Graeme Davison maintains that the history of the word heritage has changed over the decades.

Initially heritage referred to what was handed down from one generation to the next and could include property, traditions, celebrations, commemorations, myths and stories, and memories. These were linked to familial and kinship groups, particularly in traditional societies, through folkways and folklore.

In the 19th century the creation of the nation-state, capitalism and modernism led to the creation of national myths, national stories and national heritage.

Camden Narellan Advertiser HAC 2017June7 lowres
Camden-Narellan Advertiser 2 June 2017

 

ln the 1970s, the new usage was officially recognised. A UNESCO Committee for the Protection of World Cultural and Natural Heritage adopted the term ‘heritage’ as a shorthand for both the ‘built and natural remnants of the past’.

(in Davison, G. & McConville C. (eds) ‘A Heritage Handbook’, Allen & Unwin, St Leonards NSW,1991)

 

Graeme Davison defines heritage in The Oxford Companion to Australian History as

inherited customs, beliefs and institutions held in common by a nation or community’ and more recently has expanded to include ‘natural and ‘built’ landscapes, buildings and environments.

http://www.oxfordreference.com/view/10.1093/acref/9780195515039.001.0001/acref-9780195515039

 

In New South Wales heritage has a narrower legal definition under the Heritage Act 1977 (NSW) as:

those places, buildings, works, relics, moveable objects, and precincts, of state or local heritage significance.

http://www8.austlii.edu.au/cgi-bin/viewdb/au/legis/nsw/consol_act/ha197786/

 

Heritage can be categorized in a binary fashion: cultural heritage/natural heritage; tangible heritage/intangible heritage; my heritage/your heritage; my heritage/our heritage.

Cooks Garage 1936
Cooks Service Station and Garage at the corner of Argyle and Elizabeth Streets Camden in the mid-1930s. This establishment was an expression of Camden’s Interwar modernism. (Camden Images)

What is significant about Camden’s heritage?

In 2016 the Camden Resident Action Group attempted to have the Camden town centre listed on the state heritage register. The group obtained statements of support which outlined the significance Camden’s heritage. Statements of support were from Dr Ian Willis (UOW), Associate Professor Grace Karskens (UNSW) and Emeritus Professor Alan Atkinson.

Camden Town Centre Significance Ian Willis 2016
A statement of significance by Dr Ian Willis 2016.

 

Camden Town Centre Significance Alan Atkinson 2016
A statement of significance by Emeritis Professor Alan Atkinson 2016

 

Camden Town Centre Significance Grace Karskens 2016
A statement of significance from Associated Professor Grace Karskens 2016

 

 

Camden Whitemans Store 1978[1] CIPP
By 1978 Whiteman’s General Store had undergone a number of expansion and provided a range of goods from mens and boys wear to haberdashery and hay and grain for local farmers from the Hill Street entrance. The mid-20th century building extension is to the left of the image. Upstairs were a number of flats that were leased out to local folk. (Camden Images)
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Australian Newspaper History Group Newsletter Extracts by Ian Willis

90.3.3 Camden: Launch of a new regional newspaper

Ian Willis, of Camden, writes (19 November): This week a new masthead appeared in the Camden Local Government Area called the Independent South-West published by King Media Regional based in Bowral, NSW. It was launched at Camden’s annual Light Up Festival. Editor Jane King and other staff handed out copies of the free monthly to families and friends who had come to see Santa, watch the fireworks and see the Christmas lights on the town’s Christmas tree.

The 20-page tabloid is printed in colour on glossy paper and is sure to give the other three free Camden weeklies, the Macarthur Chronicle, the Camden Narellan Advertiser and the District Reporter, a run for their money. King says in Issue 1 that it “is an exciting new title…family owned and managed business”. She says that the paper will serve the local community and employ local people.

The first issue certainly lives up to these promises by reporting the proceedings of the Moss Vale Local Court. Two matters dealt with involved Camden identities. Local court matters are now heard in Moss Vale since the closure of Camden and Picton court houses. The robust reporting of local court proceedings has largely disappeared from the other three Camden weeklies.

A feature page, “Ark” Up, is written by journalist Juliet Arkwright who in another life was a councillor on Wollondilly Shire Council. This edition profiles the Acting President of the Camden Chamber of Commerce Maryann Strickling. The chamber states ‘we look forward to working with a truly independent newspaper’.

The first edition also has copy provided by the local federal member, a photo feature of a fashion launch at Campbelltown, and content shared from the newspaper’s stablemate LatteLife Wingecarribee, which claims to be the “Heartbeat of the Southern Highlands”.

King Media also publishes City Circular which, according to Miranda Ward at Mumbrella, replaced a void left by the closure of News Corps mX in 2015 and is distributed at railway stations. The first newspaper published by King Media group was the masthead LatteLife Sydney which started life in the Eastern Suburbs in 2010. King Media then expanded to publishing the Southern Highlands edition in 2014.

The Independent’s print run of 10,000 will be distributed across localities from Cawdor to Leppington through local retailers, surgeries, real estate officers and other outlets. The print run is modest by comparison to its competitors in the Camden LGA and the publisher’s promises seem ambitious. King Media will support the print edition by managing a Facebook page.

The conservative reporting of local matters by the Independent’s three Camden competitors certainly leaves a niche in the market place if controversies surrounding Camden Council continue as they have done in recent months. King has promised to “hold the Council to task” and take it up to other local papers. If she sticks to her promises the Independent South-West will fit in well with Camden’s fierce parochialism and localism.

Australian Newspaper History Group Newsletter, No 90, December 2016— 11

 

Newspaper Image IndepSW 2016 Iss1
The first edition of The Independent South-West that appeared in Camden (I Willis)

 

89.4.10 Tahmoor’s once-a-century publication

Ian Willis, of Camden, writes: On 1 September 2016 the local independent weekly, the District Reporter, published an eight-page wraparound supplement under the banner heading of the “Tahmoor Times Souvenir Edition”. It was “edition 1, volume 1” of a special edition that was “published every 100 years”. The supplement celebrated the centenary of the naming of Tahmoor NSW and the Back to Tahmoor celebrations. It was sponsored by the District Reporter and the Tahmoor Chamber of Commerce under its president Bob Clayton.

The District Reporter is a free 16-page weekly published by a family owned company, Wombaroo Publishers, of Camden. The newspaper was launched in 1998 and has a distribution of 16,900 primarily across the Camden and Wollondilly Local Government Areas, including Tahmoor. The publication has a popular weekly local history feature on the back page called “Back Then” under the direction of newspaper editor Lee Abrahams. Volunteers read aloud the supplement to some of the residents at the local Carrington Convalescent Home.

The idea of the supplement and its promotion were the brainchild of Bob Clayton who is variously described as a team of one taking on roles from journalist and political editor. Clayton’s editorial stated that he only published the supplement “every one hundred years” with the next edition in 2116. Clayton supplied the content with layout done by the District Reporter’s sales manager Noel Lowry.

The supplement’s feature article “Bridge to Bridge – Tahmoor a History” presented an interesting collection of images with a short story of the history of the town. Past extracts from the Picton Post supported the story. For example, in 1933 local character Barney Abbot spotted a UFO from his farm paddock one night. Then there was an offer in 1934 to take a Ford V8 for a drive with a recent sighting of Elvis Presley in Tahmoor.

Mr Clayton said, “It was all to have a bit of fun and to tell tales from the past. History is a bit dry and you need to make it interesting.”

Other centenary celebrations were outlined in the supplement and are a “Back to Tahmoor Day”, a history publication, a photographic exhibition, the development of a history walk and a time capsule for Tahmoor Public School.

Storytelling occurs in all cultures and the “Tahmoor Times” supplement adds to some of the colourful yarns about the local area. Clayton said he would send a copy of the supplement to the National Library. The supplement provides an insight in to the area’s sense of place and its cultural landscape.

Australian Newspaper History Group Newsletter, No 89, September 2016— 15

 

Camden Show Signage 2018
The Camden Show attracts over 40,000 people to the two day festival in the country town of Camden. (I Willis)

 

67.3.4 CAMDEN: SHOW COVERAGE HIGHLY COMMENDED

Ian Willis from Camden writes (31 March): The Camden press excelled itself in recent weeks with an incredible coverage of the 2012 Camden Show. The show always gets strong support from the local weekly newspapers – Camden-Narellan Advertiser, Macarthur Chronicle (Camden Edition) and the District Reporter – and this year was no different.

The amount of page space devoted to the show is worthy of special examination. Between January and March over 6300 column centimetres were devoted to the show matters, peaking in the weekly editions before the show. The Advertiser had an eight- page wrap-around, the Chronicle had a 12 page wrap-around while The District Reporter had a 24-page special edition, as well as its regular weekly edition. This was supplemented with extensive photo galleries on the newspaper websites and in their print editions after the show. In addition the Macarthur Chronicle offered to print a special front page for showgoers with their image at their show stall. The show committee supported this coverage with posters, pamphlets, programs, and television (first time 2011) and radio advertising.

The Camden Show illustrates one of the key strengths of the local press, which in the case of Camden is becoming increasingly the local suburban press, its localness. The Camden community is in a period of transition located on Sydney’s rural-urban fringe and undergoing a crisis of identity. The role of the local press in the success of this annual festival cannot be understated. The annual show (23-24 March 2012) is the premier cultural festival for the community, runs over two days and in 2012 attracted over 38,000 people. The constant theme in all material related to the show was its role as ‘still a country show’. The event had all the trade mark features of the stereotypical country show from cakes to show bags to cattle and wood chopping. The relationship between the Camden press and the show juggernaut is mutually beneficial and illustrates the strength of Camden’s sense of place, community identity and local parochialism.

The 2012 press coverage of the show illustrates the dynamic vibrancy of the local newspaper. In these days when the metropolitan press are increasingly under pressure the local press goes from strength to strength. Camden’s newspapers add to the resilience of the local community in the face of constant change on Sydney’s rural-urban fringe from urbanisation.

Australian Newspaper History Group Newsletter, No. 67, May 2012 — 12

 

Missingham, Di: D. 18 February, aged 63; former manager of the Macarthur Chronicle; was appointed manager of the Chronicle in 1985, not long after the newspaper was established; spent nine years at the newspaper “building relationships in the community’ and laying the foundations for the success of the newspaper”; was also a Camden councillor between 1995 and 1999 and deputy mayor in 1998; most recently she was Lifeline Macarthur’s sponsorship manager (Source: Ian Willis, Camden.)

Australian Newspaper History Group Newsletter, No 57    May 2010                Page 3

 

57.2.2 DISTRICT REPORTER GOES DIGITAL

Ian Willis reports: The District Reporter had its first digital edition on 15 March. The Reporter is an independently owned 16-page free weekly published by Wombaroo Publishers. Established in 1997, it circulates in the Camden and Wollondilly local government areas. One of its most popular features is the “Back Then” history page. The website has an archive of editions from the previous 12 months. It can be viewed at http://www.tdr.com.au/index.php?option=com_content&view=article&id=58&Itemid=1

Australian Newspaper History Group Newsletter, No 57  May 2010               Page 3

 

61.4.9 LIFE AS THE EDITOR OF A SMALL COMMUNITY PAPER Ian Willis reports from Camden: The editor/proprieter Lee Abrahams of the District Reporter addressed the Camden Historical Society on the life of an editor of a small community newspaper on 9 February at the Camden Museum. The District Reporter is owned by Lee Abrahams and Noel Lowry, of Camden. It is a 16pp free weekly published in Camden NSW each Monday. Abrahams maintains that it has a ―quirky style that concentrates on local and rural news. The most popular sections are the back page feature, ―Back Then, on local history, followed by ―The Diary, which is a summary of local community events. The paper has a print run of 17,000 which is circulated in the Camden and Wollondilly Local Government Areas. It is printed at Marrickville.

Australian Newspaper History Group Newsletter, No 61 February 2011 Page 18

 

Newspaper TDR 2018July6 Cover
The front page of The District Reporter which is a local independent newspaper in the Macarthur region of NSW. (The District Reporter)

 

62.3.1 CAMDEN, NSW (1): FOOTY’S BACK Ian Willis reports from Camden: On 8 March two of Camden‘s weekly newspapers, Fairfax Media‘s Camden-Narellan Advertiser and Cumberland Newspaper Group‘s Macarthur Chronicle, both published eight-page wraparounds featuring the Wests Tigers Rugby League teams. Under the banner headline, ―NRL Glory Calls‖ player Loti Tuquiri was featured in a full-page feature in the Chronicle, complemented by a season draw. The Advertiser went further and had two popular players, Chris Lawrence and Gareth Ellis, in a double page spread, while the inside two pages featured a ―Footy Tipping Guide for the die-hard fans. All for the start of the official footy season!

62.3.2 CAMDEN, NSW (2): THE SHOW Ian Willis reports from Camden: Camden‘s three free weeklies each had a major feature on the 125th 2011 Camden Show. The show is a yearly event and is promoted as the largest regional show in Australia, with expected attendances in excess of 30,000. The District Reporter, an independent, published a 24-page special advertising feature for the event, which is ‘still a country show‘. Items ranged from the opening by the Governor-General, to entertainment, horse events, grand parade, Miss Showgirl, and a guide to community groups performances (schools, community band) and local artists.

The Cumberland Press‘s Macarthur Chronicle had a 12-page wraparound and noted that the show was still going strong‘ after 125 years, and the appearance of the ―G-G was the ―icing on the cake. It was reported that the inaugural show in 1886 was ―met with enthusiasm and approval‖ by those attending. Fairfax‘s Camden-Narellan Advertiser had an 8 page wraparound ‗souvenir edition‘ and featured a double page spread of an attractive young bloke‘ from the show organising committee, Daniel Dickenson. Daniel stated that he was ‘dedicated to making sure the country show continue[d] for many years‘, while the Advertiser assured its readers that the show was ―an age-old event that stop[ped] Camden in its tracks.

Australian Newspaper History Group Newsletter, No 62 May 2011 Page 9

 

Camden Show 2018 promo
The Camden Show is an annual celebration of things rural in the township of Camden for over 100 years. (Camden Show)

 

CAMDEN (NSW): AN EDITOR’S LIFE

63.4.4 Ian Willis reports from Camden: An account of life as the editor/proprietor of the District Reporter, Lee Abrahams, was published in the March journal of the Camden Historical Society, Camden History. The District Reporter is a 16pp free weekly published each Monday in Camden. Lee Abrahams and her husband Noel started the newspaper as a monthly in 1997 in the Austral area. They moved the paper to Camden to fill a vacuum left by the closure of the Camden Crier, a free weekly. The Reporter has a circulation of 17,000 and a footprint of 37,000 homes. It has been online for 12 months with around 200 weekly downloads. The most popular feature is the weekly history page, Back Then‘.  According to Abrahams the masthead colours of blue and green reflect the rural landscape of sky and grass.

Australian Newspaper History Group Newsletter, No 63 July 2011 Page 15

 

56.3.3 CAMPBELLTOWN AND CAMDEN: DIGITAL EDITION

Ian Willis reports: The Macarthur Chronicle announced a complete digital edition of the newspaper in its issue of 23 February. The online edition also provides access to archives of the newspaper containing issues for the last two years, an online index and a host of live hyperlinks.

Australian Newspaper History Group Newsletter, No 56     February 2010     Page 4

 

56.4.1.3 CAMPBELLTOWN, NSW: 25 YEARS

From Camden, Ian Willis writes: The Macarthur Chronicle (Cumberland Courier Newspapers, with Campbelltown and Camden editions) recently had a 16-page wrap-around to celebrate its 25th anniversary.  The feature reproduced a number of the front pages from over the last 25 years. These illustrated the changes to the masthead (nine all up), the introduction of colour photographs on the front page in 1991 and the changing format of the presentation with the greater emphasis on images and less on text. The foundation editor Chris Wharton (now chief Western Australian Newspapers) recalled how Greg Evans and Debbie Newsome of the top rating TV show Perfect Match launched the first edition. The cover story of the 36 page first edition was the arrival of baby Andrew James Packer, a healthy baby delivered at Camden Hospital. The current editor Mandy Perrin, who assumed control in 1993, recalled how she started as a cadet journalist nine months after the Chronicle was launched. Under her leadership the Chronicle has grown and in 2006 split into three editions for Camden, Campbelltown and Wollondilly and had its first online edition. The 25th commemorative edition had 128 pages and according to Bob Osburn (editor-in-chief of Cumberland Courier Newspapers) 123,000 readers. There were many tributes on the anniversary from civic leaders. Michael Knight, former Campbelltown State Labor MP, stated that “local newspapers succeed best when they become part of the fabric of their community… And that’s precisely what the Chronicle has done”.

 

Newspapers Image Pile
Newspapers provide a trove of information about events, personalities, stories, businesses, sport and a host of other matters. (Wikimedia)

 

56.4.1.4 CAMDEN, NSW: 130 YEARS

Ian Willis again: The Camden Advertiser issued on 10 February a 16 page wrap-around celebrating 130 years of newspaper publishing from 1880 to 2010. The supplement had the genealogy of the newspaper and its antecedents. In all, the newspaper family tree identified 20 different mast-heads that were related to the Camden Advertiser. These included local newspapers published in Camden, Campbelltown, Picton and Ingleburn. The birth of the newspaper group took place with the Campbelltown Herald first published on 14 February 1880 by William Webb.

The history of the newspaper group in the feature was divided into a number of sections: 1. The Great Pioneers 1880-1900, 2. The Builders 1900-1920, 3. The Sidman Supremacy 1920-1938, 4. The War Years 1938-1949, 5. Goodbye to the Sidmans, 6. The Heyday of S. Richardson Newspapers, 1952-1982, 7. The Hard Years 1982-1987, 8. From Strength to Strength, 8. Modern, But Traditional. Since 2006.

The publishers of these newspapers were colourful local identities and they all made an indelible mark on their communities. The feature provides an interesting glimpse, if brief, into the role of the local newspaper in a small community, with their parochialism, localism and parish pump politics.

The feature has 17 photographs with a number of reproductions of front pages. There are also interviews with a number of surviving staff who worked for some of the newspapers in the group.

The front cover of the feature is an interesting juxtaposition between then and now, with a reproduction of the 1880 Camden Times, with a local reporter, MIchelle Taverniti reflecting on an 1880 version of herself.

Australian Newspaper History Group Newsletter, No 56  February 2010         Page 5-15

 

29.61 THESIS

Ian Willis, “The Women’s Voluntary Service: A Study of War and Volunteering in Camden,  1939-1945”, PhD thesis, Department of History and Politics, University of Wollongong,  The thesis is a local study of wartime Camden through an examination of a war-specific  voluntary organisation, the Women’s Voluntary Service. The aim of the thesis was to unravel  the social processes and cultural traditions at work in the town’s female philanthropy, and, by  so doing, tease out the main threads of Camden’s wartime experience. The thesis  encompasses the involvement of Camden’s press in these processes.

Australian Newspaper History Group Newsletter No 29 September 2004 Page 17

 

12.42 Research

WILLIS, Ian (Camden, NSW): Work in progress – PhD, “The Women’s Voluntary Services: a case study of war and voluntarism in Camden, 1939-1945”; principal source dfocuments, Camden News (owner George Sidman) and Camden Advertiser (owner Arthur Gibson).  Address: PO Box 304, Camden, 2570.

Australian Newspaper History Group Newsletter No 12 May 2001 Page 15

 

Newspapers Local 2018Aug6
A selection of newspaper mastheads from the Macarthur region in 2018. (I Willis)

 

41.33 FOR THE HOLIDAYING AUDIENCE

Ian Willis writes from Camden, NSW: Fairfax Community Newspapers issued a special edition of their Sydney suburban newspapers on 26-27 December 2006 and 2-3 January 2007  called the Holidayer. The issue covered 14 suburban newspapers across the south, south-west  and western parts of Sydney. Titles included: Campbelltown Macarthur Advertiser, Camden  Advertiser, Wollondilly Advertiser, South Western Rural Advertiser, Liverpool City  Champion, Fairfield City Champion, Parramatta Sun, St George & Sutherland Shire Leader, Penrith City Star, Hawkesbury Independent, Blacktown Sun, St Mary’s-Mt Druitt Star, Hills News, Northern News. The Camden edition carried local stories and advertisements from local businesses. There were also stories on holiday activities across western, south-western and southern Sydney under the heading “Get out, go do it”.

Australian Newspaper History Group Newsletter No 41 February 2007 Page 10

 

1.2 LOCAL NEWSPAPERS – LOCAL IDENTIES CONFERENCE

A very successful Conference was held at Chiltern, North East Victoria, on the  weekend of 1-3 October 1999. About 60 participants enjoyed papers on:

  • The history of the Chiltern Federal Standard (Ross Harvey)
  • Dynasties in the NSW provincial press (Rod Kirkpatrick)
  • The Shepparton News’ recent history (John Tidey)
  • Newspaper preservation (Wendy Smith)
  • Old Journalism at Moreton Bay (Denis Cryle)
  • The Barrier Daily Truth’s women’s column in 1910 (Liz Macnamara)
  • The effect of the introduction of radio on the Dimboola Banner (Leigh Edmonds)
  • Newspaper trade directories (Dennis Bryans)
  • Circulation figures for nineteenth-century Victorian country newspapers (Tom Darragh)
  • Newsprint in nineteenth-century Australia (Carol Mills)
  • Weekly and monthly papers in the nineteenth-century (Peter Dowling)
  • Country Catholics and the Melbourne press (Victoria Emery)
  • Patriotism reflected in WWII Camden News and Camden Advertiser (Ian Willis)
  • Community, identity and the ethnic press (Sonia Mycak)

ANHG No 1  October 1999  p1

 

Newspapers Image
Newspapers are an important means of communication and have been around for centuries in print and most recently digital form. (Wikimedia)

 

10.19 COMMUNITY PAPERS (2): ALLIANCE TOWN CRIER FOR BERRY

Ian Willis, of Camden, has sent us a copy of The Berry Alliance Town Crier, a quarterfold produced by the Berry Small Towns Alliance Inc. which sets out to “provide communication to the people of Berry about community activities and to generate a small income for the Berry Alliance to cover administrative costs”. Editor is Bonnie Cassen. Issued monthly, it has a distribution of 1800. The September issue carried 24 pages.

Australian Newspaper History Group Newsletter No 10 December 2000 Page 7

 

37.50 CAMDEN ADVERTISER BACK COPIES

Camden Public Library is trying to find a good home for originals of the Camden Advertiser in a broken run from the 1930s to the 1950s. Ian Willis writes: “I convinced the library to put them on microfilm when I was doing my PhD. It was one of my principal sources. Our historical society cannot house them.”

Australian Newspaper History Group Newsletter No 37 May 2006 Page 15

 

39.27 CAMDEN ADVERTISER 30 AND 20 YEARS AGO

From Ian Willis, of Camden, NSW: The Camden Advertiser (23 August 2006) had a 16-page wrap-around on the theme “Living in the 70s”. It included a series of three articles that recalled the front pages of the Campbelltown-Ingleburn News, the Camden News, and the Picton Post in 1976. The stories related to local issues surrounding planning and the new Macarthur Growth Centre, parking, a new bridge over the Nepean River, and Camden retaining its “rural charm”. The Camden Advertiser (20 Sept. 2006) carried a 12 page advertising feature liftout on “Living in the 80s”. The feature carries an overview of the newspaper stories of the period, with a concentration on 1986. It features the front-page stories of that year including a “heated war of words” between the mayor of Campbelltown, Guy Thomas and Campbelltown’s Labor MP Michael Knight.

Australian Newspaper History Group Newsletter No 39 October 2006 Page 10

 

51.3.1 SMALL PAPERS

Ian Willis reports from Camden, NSW: Our local newspapers treat the men and women who contributed to the Victorian Fire situation as local “heroes” in the finest tradition of the bushman and Anzac legends. The front page of the Camden Advertiser of 18 February reads “FACES OF GENEROSITY” with the story starting: “As bushfires wreaked destruction on lives in Victoria, Camden sprang into action. Our firefighters flew in to meet the flames, and thousands of dollars of donations have poured in to support relief.” The story ran through to pages 2 and 3 with photographs of RFS volunteers, school children holding fundraising events and other community fundraising events.

Our weekly independent, the District Reporter led on 16 February with a story “COMMUNITY SHOWS IT HAS A BIG HEART”, outlining the efforts of a local Catholic independent high school and its fundraising effort with photographs of the young people at the school. This was supported with a page 5 story about donations collected at a local shopping centre.

The Cumberland Newspaper Groups is represented in our local area by the Camden Edition of the Macarthur Chronicle. On 17 February it led with a story headed “OUR FINEST”. The story outlined the efforts of the Macarthur RFS unit and stated “the Macarthur region’s exhausted firefighters arrived home last week into the arms of loved ones after experiencing hell on earth”. The story outlined the efforts of efforts of our local heroes defending homes, electricity switching stations, and general fire fighting. Colin Spinks, the deputy group officer and member of the Camden West RFS brigade stated: ‘(the fire) would come down and the wind would turn back again. There was no saying where the wind was going to come from”. This was supported with extensive coverage of local fundraising events on pages 4, 5 and 6. David Campbell reported that “the heartbreaking plight of the bushfire victims in Victoria has prompted a generous response from the Macarthur region”.

Australian Newspaper History Group Newsletter  No 51  February  2009      Page 7

 

43.26 MACARTHUR NEWSPAPERS

Ian Willis writes: The Macarthur Chronicle, which is part of the Cumberland Newspaper Group, has launched a new website for its local Macarthur newspapers. These are Macarthur Chronicle (Campbelltown Edition), Macarthur Chronicle (Camden Edition), Macarthur Chronicle (Wollondilly Edition). The three newspapers are on the front page of the website then linked to local stories for each edition. The site is located at http://www.macarthurchronicle.com.au/.

Australian Newspaper History Group Newsletter  No 43  July 2007      Page 8

 

Newspapers WW1 Country Mastheads
Local newspapers were an important part of all country towns across Australia. (Trove/IWillis)

 

39.27 CAMDEN ADVERTISER 30 AND 20 YEARS AGO

From Ian Willis, of Camden, NSW: The Camden Advertiser (23 August 2006) had a 16-page wrap-around on the theme “Living in the 70s”. It included a series of three articles that recalled the front pages of the Campbelltown-Ingleburn News, the Camden News, and the Picton Post in 1976. The stories related to local issues surrounding planning and the new Macarthur Growth Centre, parking, a new bridge over the Nepean River, and Camden retaining its “rural charm”. The Camden Advertiser (20 Sept. 2006) carried a 12 page advertising feature liftout on “Living in the 80s”. The feature carries an overview of the newspaper stories of the period, with a concentration on 1986. It features the front-page stories of that year including a “heated war of words” between the mayor of Campbelltown, Guy Thomas and Campbelltown’s Labor MP Michael Knight.

Australian Newspaper History Group Newsletter  No 39  October 2006       Page 8

 

Willis, Ian, presented a paper at the Australian Historical Association 2006 Biennial Conference at the Australian National University on Genres of History. The paper title was “Looking at Regional Identities on the Homefront” and concerned the role of country newspapers as an important historical source. He used the case study of the Camden News and Camden Advertiser, during World War II. The paper examined the regional identity of conservatism and its representation in the wartime reporting in Camden press as patriotism.

Australian Newspaper History Group Newsletter  No 39  October 2006     Page 8

 

Aesthetics · Anzac · Art · Camden · community identity · Cultural Heritage · First World War · Landscape aesthetics · Memorials · Memory · Place making · sense of place · Streetscapes · war · War at home

An art exhibition of war and peace

Camden artists forewarn with historic contrast of “war and peace” in exhibition.

Isaac Percy

Camden artists Greg Frawley and Roger Percy have an exhibition entitled “War and Peace” opening on the Thursday 7 June at Camden Library.

Camden Art Exhibition Frawley&amp;Percy exhibition g&amp;r 1 (4)

The two artists have very different styles of art, and both are hoping to send a message to the people of Camden with their use of imagery.

The inspiration for this collaborative exhibition took lots of thought and purpose.

Roger says of the exhibition,

I thought about the phrase ‘lest we forget’, and thought about what that could also apply to. We never think of now as being a time where things like war could happen, but if people who come look at the exhibition, older or young, and think ‘lest we forget to appreciate what we have. Greg and I have expressed the message through the medium.

“Greg has his war-influenced paintings and I have my various angles of our historic town. This gave us the idea of the contrast between war and peace” said Roger.

Both Greg and Roger have lived many years in the Camden area and have become passionate about the town.

Camden Art Exhibit Roger Percy 2018 CL
Artist Roger Percy at the War and Peace Exhibition at the opening at Camden Library on Thursday 7 June 2018. Roger is standing in front of his ink and watercolour work ‘Verandah Rest’.

 

“I’ve been painting Camden for about 20 years.” said Roger about what was different about this collection. “I started painting Camden from angles I had never done before… it was inspiring.”

Roger is the peace side of the exhibition, with use of watercolour and ink to create his landscapes of Camden.

“Roger’s work is very sensitive and reflective of a beautiful townscape – which is under threat.” said Greg about Roger’s work. “It is very timely… people have memories of historic Camden… we can only hope it doesn’t change.”

Roger has recently been appointed the position as the curator of the Alan Baker Art Gallery in Camden – a historic building that is now home to the posthumous collection of works by Baker, a local of Camden.

Roger said, “My works for this new exhibition started with a focus on the gallery, and it expanded to doing unique perspectives looking in to Camden.”

Camden Art Exhibit Roger Percy 2018 CL.jLooking into the Ligth pg
Artist Roger Percy’s ‘Looking in the Light’ (2018). Roger says the painting is a particular view into Camden’s Main Street that only locals would recognise. “I call this one my surreal piece.” Using ink pen and watercolour, this work shows three historic buildings, however how they are represented is “like looking into a dramatic, almost European scene with a one-point perspective that connects to locals who may not have thought about it before.”

 

Greg said, “I lived here in the fifties as a kid, I would walk all over this place, back when the town wasn’t very big.”

“I love Camden, that’s why I came back to live here.”

Camden Art Exhibit Greg Frawley Ceasefire Moon 2018 CL
Artist Greg Frawley standing next to his work ‘Ceasefire Moon’ at the opening of War and Peace Exhibition at Camden Library 7 June 2018.

 

Greg’s works are inspired by war and conflict from various perspectives beyond Camden, and is reflective of Australian history in combination with a mixture of artistic styles.

“I’m a bit of a split personality. I love my painting and I try and do it every day. And despite my commercial art, I try and fight with purpose with my work,” says Greg.

Camden Art Exhibit Greg Frawley Ceasefire Moon1 2018 CL
Artist Greg Frawley’s ‘Ceasefire Moon’ (2015). Frawley says that in ‘Ceasefire Moon’ ‘I imagine a moment of peace under a Byzantine Moon where three wounded diggers face us, perhaps questioning what their sacrifice is all about and fearing future horrific battles they will face when they recover’.

 

The painting above is called ‘Ceasefire Moon’. “I’ve taken it from the three wise monkeys – hear no evil, speak no evil, see no evil,” Greg said.

Greg acknowledged the patriotism of the Australian war efforts. “There was a level of ignorance with the soldiers, they didn’t question anything they did.”

Greg says,

 The content of my paintings is a mix of childhood memories and imagined scenarios – of representation and semi-abstraction. Unable to tap into the depth of the real experience of WW1 and not wanting to copy existing images I developed compositions which reflect my personal thoughts on the contradictions of war.

 

 

 

Camden Art Exhibit Percy &amp; Frawley 2018 Catalogue
Catalogue of work by Roger Percy at the War and Peace Exhibition at Camden Library, John Street, Camden. Works are ink and watercolour.

The exhibition has an official opening on the Thursday 7 June starting at 6pm. The exhibition will be on display in the Camden Library for all of June during the library opening hours.

 

Aesthetics · Architecture · Art · Attachment to place · Colonialism · community identity · Convalescent Home · Convalescent hospital · Cultural Heritage · Cultural icon · Curtilage · Dairying · Edwardian · Entertainment · festivals · Heritage · history · Interwar · Landscape aesthetics · Leisure · Local History · Medical history · Modernism · Place making · Red Cross · sense of place · Volunteering · war · War at home · Yaralla Estate, Concord

A hidden Sydney gem: Yaralla Estate

The CHN blogger was out and about recently and visited one of Sydney’s hidden gems that very few people seem to know about. It is the splendid and historic Yaralla Estate at Concord NSW.

Concord Yarralla Estate Front Paddock (2018)
The entrance paddocks of the Yaralla Estate which is a highly significant example of a large nineteenth estate in the Sydney area. It is a rare example because it incorporates an entire 1790s land grant within its boundaries (I Willis, 2018)

 

The Yaralla estate has a colourful history and the site has been occupied by some famous Australians.

Concord Yarralla Estate Woodbine 1833 (2018)
Woodbine Cottage. This is the oldest building on the Yaralla Estate dating from before 1833 and built by the family of Isaac Nichols shortly after his death. It is a timber cottage and has been modified since its completion. (I Willis, 2018)

 

One of the first was former convict Isaac Nichols, Australia’s first postmaster (1809).

Concord Yaralla Estate 2018 Driveway
Yaralla Estate Driveway approaching Yaralla House. Described by the State Heritage Inventory as ‘composed of brush box (with the occasional eucalypt exception) and runs from the entrance gates between grassed west and east paddocks (until recently containing horses) leading to the inner set of estate gates and fencing containing the homestead, dairy complex, stables and parkland garden’. (I Willis, 2018)

 

The next prominent owner was Sydney banker and philanthropist Thomas Walker acquiring the property from Nichols sons in the 1840s. He commissioned Sydney architect Edmund Blacket to design a large two-story Victorian mansion called Yaralla house. Walker died in 1886 and left the estate in trust to his only daughter Eadith.

Thomas left a bequest of 100,000 pounds from his will for the construction of the Thomas Walker Convalescent Hospital in the western portion of the Yaralla estate.

Concord Yarralla Estate House 1850s (2018)
Thomas Walker’s Yaralla House. Edmund Blacket designed stage 1 in 1857 with additions by John Sulman 1893-1899. The house was converted to a hospital in 1940 as the Dame Eadith Walker Convalescent Hospital. (I Willis, 2018)

 

Sydney architect Sir John Sulman was commissioned to extend the house in the 1890s. He extended the second floor of the house and designed a number outbuildings including the dairy and stable buildings.

Concord Yarralla Estate Stables2 (2018)
The Arts and Crafts inspired stables were designed by John Sulman between 1893 and 1899. The complex was originally used as a coach house and stables and later as garages, office and storage space. (I Willis, 2018)

 

Yaralla House and the grounds are strikingly English-in-style and layout. The Arts and Crafts influenced Sulman buildings are set in the idyllic setting of an English estate garden and park.

Concord Yarralla Estate Dairy 1917 (2018) CCBHS
The dairy, a U-shaped building inspired by Arts and Crafts design were part of the John Sulman estate works. This image taken in 1917 shows the predominantly Jersey dairy herd which at one stage had 1200 cows and produced 300 gallons per day. (CCBHS)

 

The Dictionary of Sydney states that the top part of the estate

were sub-divided in 1908, 1912, and 1922, becoming estates of Federation and Californian bungalow homes built for soldiers after World War I.

Concord Yarralla Estate Subdivision 1908 (2018) CCBHS
The Walker Estate at Concord. The subdivision was sold at public auction on 21 November 1908. The streets included Gracemere, Beronia, Waratah and Alva Streets. The sale was organised by Auctioneers Raine & Horne at their Pitt Street offices. Over 125 blocks were offered for sale. (CCBHS)

 

Yaralla House was the ‘hub of Sydney society’ in the Interwar period, according to the Dictionary of Sydney.  Eadith Walker who lived at the house during this period was a  famous Sydney philanthropist and held many charity events on the property.

Concord Yarralla Estate Boronia2 (2018)
Boronia Cottage. This was the residence for the dairy manager and was next to the dairy complex. It is a single story cottage with a hipped and gable roof inspired by Arts and Crafts design. It was part of the John Sulman estate’s works. (I Willis, 2018)

 

Dame Eadith Walker (CBE, 1918, DBE, 1928) never married and left a large estate when she died in 1937. The estate finally came under the Walker Trust Act 1939.

Concord Yarralla Estate Stables Courtyard2 (2018)
The courtyard of the English-style stables and coach house complex. Designed by John Sulman influenced by Arts and Crafts styling. The central courtyard has a ‘rich assortment of decorative elements such as towers, lanterns, a clock and dormer windows’, according to one source. It has living quarters and a horse enclosure. (I Willis, 2018)

 

Yaralla House was a convalescent hospital after the Second World War and then fell into disrepair. Much conservation work has been carried out in recent decades.

Concord Yarralla Estate 2018 Stonework
The balustrade separates the top and lower terraces adjacent to Yaralla House with views of Sydney Harbour. The top terrace was a crochet lawn, while tennis courts occupied the lower terrace. The balustrade is ‘symmetrical marble and freestone with formal central stairway’, according to a source. Today’s foreshore walkway is in the far distance. (I Willis, 2018)

 

The property had many important visitors over the years from royalty to the vice-regal.

Concord Yarralla Estate Squash Court (2018)
The squash court built by Eadith Walker for a visit by the Prince of Wales in 1920. It is regarded as substantially intact and is an important surviving recreational element on the property. It has elements of Arts and Craft influence similar to estate works by John Sulman. It is reputed to be the first squash court built in Australia (I Willis, 2018)

 

 A ‘secret’ walking trail

The area has a ‘secret’ walking trail along the Sydney Harbour Foreshore. Well known to locals. Little known to outsiders. The walkway includes the Kokoda Track Memorial Walkway from Rhodes Railway Station to Concord Hospital (800 metres). It is all part of the Concord Foreshore Trail. This walk is described this way on the City of Canada Bay walks website:

This historic and peaceful walk stretches from McIlwaine Park in the Rhodes to Majors Bay Reserve in Concord. The route encircles the mangrove-fringed Brays Bay, Yaralla Bay and Majors Bay on the Parramatta River and goes around the former Thomas Walker Hospital ( a heritage listed building), Concord Repatriation General Hospital and the historically significant Yaralla Estate (one of the oldest estates in Sydney dating back to the 1790’s).

These are all part of the Sydney Coastal Walks.

 

Aesthetics · Architecture · Attachment to place · Camden · community identity · Cultural Heritage · Cultural icon · Elderslie · Heritage · Historical consciousness · history · Landscape aesthetics · Local History · Modernism · Place making · sense of place · Urban growth · urban sprawl · Urbanism

Mid-20th Century Modernism in Elderslie

Modernism was a transnational force that embraced the Camden community.

The lands releases in the Camden suburb of Elderslie in 1960s have produced a number of houses that have expressed mid-20th century modernism. The house designs were taken from the book of project homes of the day and were quite progressive.

Elderslie 64 Macarthur Road 2010 IWillis
The Hennings house built at the beginning of the 1960s by a local businesman at 64 Macarthur Road. It occupied a prominent position and was influenced by the American West Coast Ranch style of housing. The house was demolished in 2011. (I Willis, 2010)

 

Australian architects including Robin Boyd were expressing Australian modernism. These architects were commissioned by housing developers like Lend Lease to design their housing estates.  One such development was the Lend Lease Appletree Estate at Glen Waverley in Melbourne. Another Lend Lease land release and group of show homes were at their 1962 Kingsdene Estate in Carlingford,

The Elderslie homes were built by the miners who worked in the Burragorang Valley and they wanted new modern houses. They generated the wealth that funded the urban growth of the  Camden suburbs of Elderslie and South Camden.

Elderslie was one of the original land grants to John Oxley in 1816. The area has been dominated by farming, particularly orchards and vineyards.

Elderslie examples of 1960s modernism include houses in Luker Street characterised by low-pitched rooves, open planned but restrained design, with lots of natural light streaming in full length glass panels adjacent to natural timbers and stone. There are also ranch style houses in River Road with open planning and wide frontages to the street, some architect designed.

Wrought iron work, Elderslie NSW 1960s (I Willis)
House in Macarthur Road Elderslie showing wrought iron work popular in the 1960s. A number of houses were built in this style based on the mining boom from the Burragorang Valley coal mines. (I Willis, 2010)

 

These houses are all located in and amongst Federations style farming houses of the Edwardian period. The Federation style houses were on large blocks of land that were sub-divided during the 1960s.

The now demolished Henning’s house in Macarthur Road (image) is an example of open planned ranch style. Other modernist designs are the blocks of flats in Purcell Street, with use of decorative wrought iron railings.

Sunset Avenue in Elderslie was a new land release with a mix of 1960s modern low-pitched roof open planned houses interspersed with New South Wales Housing Commission fibro construction homes.

Other land releases of the 1960s were the New South Wales Housing Commission 1960s fibro houses some of which are located in Burrawong Road and Somerset Street.

Elderslie Fibro Cottages
Modern fibro cottages in Burrawong Crescent Elderslie built around the 1960s. (I Willis, 2005)
Architecture · Attachment to place · Camden · camden council · community identity · Heritage · Historical consciousness · Historical Research · Historical thinking · history · Local History · Memorials · Monuments · Place making · Ruralism · sense of place · Sydney's rural-urban fringe · Tourism · Town planning · Urban growth · Urban Planning · Victorian

Address to Camden Council supporting a motion for a heritage protection sub-committee

In October 2016 historian and author Dr Ian Willis addressed a Council Council general meeting. He spoke in support of a motion proposed by Councillor Cagney for the formation of a heritage protection sub-committee.

Camden Macaria CHS1571
An exterior view of Macaria in the 1980s during the occupancy of Camden Council. During the 1970s the Camden Council Library Service occupied the building. (Camden Images)

 

Dr Willis stated:

Camden Council Public Address

25 October 2016

ORDINARY COUNCIL  ORD11

NOTICE OF MOTION

SUBJECT: NOTICE OF MOTION – HERITAGE PROTECTION SUB-COMMITTEE

FROM: Cr Cagney

TRIM #: 16/300825

I would like to thank the councillors for the opportunity to address the meeting this evening.

I would like to speak in support of the motion put by Councillor Cagney.

I think that a section 355 sub-committee on Heritage Protection is long over due in the Camden Local Government Area.

A panel of councillors, experts and community members could give sound and constructive advice to Camden Council on local issues of substance related to local heritage.

This could contribute to the Council’s knowledge of heritage matters within the community.

The proposed Heritage Protection sub-committee could allow stakeholders a platform to voice their concerns around any proposed development that effected any issues concerning heritage in the Local Government Area.

The proposed Heritage Protection sub-committee could seek the view of external experts on contentious heritage matters within the Local Government Area.

The proposed sub-committee could provide considered advice to Council on matters of heritage concern to the community.

Perhaps provide more light that heat on matters of community concern.  Such advice might lower the noise levels around proposed development around heritage issues that have arisen in recent months.

In 2010 I wrote an article that appeared in Fairfax Media which I called ‘Heritage, a dismal state of affairs’. It was in response to an article by journalist Jonathan Chancellor about the neglected state of Camden’s heritage lists.

In the article I quoted Sylvia Hales view expressed in the National Trust Magazine that in New South Wales there had been ‘the systematic dismantling of heritage protection’ over the past five years.

I also quoted the view of Macquarie University geographer Graeme Alpin who wrote in Australian Quarterly that ‘heritage listing at the local level does not provide much protection at all’’.

I expressed the view at the time that there needed to be a ‘ thorough and considered assessment of historic houses’. And that

The current political climate in NSW is not conducive to the protection of historic houses. Heritage is not a high priority.

Six years later I have not changed my view.

The proposed sub-committee could give greater prominence to the Camden Heritage Inventory, similar to Campbelltown Council and Wollondilly Council.

In 2015 I wrote a post on my blog that I called ‘Camden Mysterious Heritage List’ in frustration after spending a great deal of time and effort trying to find the heritage inventory on the Council’s website. It is still difficult to find.

In conclusion, the proposed Heritage Protection sub-committee would be a valuable source of advice for council and provide a platform for the community to express their view around heritage issues.

 

Camden Council approves formation of a Heritage Advisory Committee

Camden Narellan Advertiser HAC 2017June7 lowres
Camden-Narellan Advertiser 2 June 2017, p.16.

 

 

Macarthur Chronicle HAC 2017May11
Macarthur Chronicle Camden Wollondilly Edition, 16 May 2017, p18.
Architecture · Art · Attachment to place · Communications · community identity · Entertainment · Fashion · Goulburn · Heritage · Historical consciousness · Historical Research · Historical thinking · history · Interwar · Local History · Local newspapers · Newspapers · Place making · sense of place · Tourism · Victorian

Modernism and a country newspaper office

There is nothing quite like experiencing history in the field to gather a feel for a place. Walking the ground provides a perspective for historians that cannot be gained by staying in the archive. Such is my experience of Goulburn. The inland city Goulburn was one of the most important rural centres in 19th century New South Wales.

 

Goulburn Auburn St 2018[2] lowres
A street view of the central business of Goulburn in Auburn Street showing the Victorian grandeur of the Goulburn Post Office built 1880-1881 (I Willis, 2018)
 The world seems to have passed the town by with its eclectic collection of building style – Victorian, Edwardian, Interwar and post-war.    Tucked around every corner there is a new surprise – Catholic and Anglican Cathedrals, the imposing railway station, a grand Victorian post-office and an imposing courthouse that would have certainly made a statement about law and order in 19th century Goulburn.   Another world away from the present.

Goulburn Modernism

Hidden in plain sight in Auburn Street, Goulburn’s main street, amongst this imposing Victorian grandeur are a number of Interwar buildings.   Modernism in the 20th century is represented by the CML building and the small office of the local newspaper. The Goulburn Evening Penny Post building at 199 Auburn Street Goulburn was built in 1935.  The newspaper office reflected a confidence in the future of Goulburn. A statement about the town.

 

Goulburn Post newspaper Office 1935 lowres
The new 1935 newspaper office of the Goulburn Evening Penny Post in Art-Deco styling showing the beacon with the lamp on top above the newspaper signage (I Willis, 2018)

The Daniels family, who owned the Penny Post, were part of the country press barons who ruled  their rural media empires with an iron fist. Families liked the Sommerlads of the New England, the Sidmans of the Macarthur region, the Shakespeare family of the mid-west, the Robinsons in the Hunter, the Parkers of the mid-west, the Musgraves of Wollongong, the Motts of Albury and a host of others.

The newspaper landscape in Goulburn

Goulburn was a vibrant colonial newspaper landscape reflecting a prosperous colonial pastoral economy. While the Goulburn had a literate population it was still a frontier town. Publishers were self-made men, editors as well.  Colonial New South Wales was a rugged and robust publishing environment  – a boom and bust cycle.

The first newspaper in the town was the Goulburn Herald in 1848. By the 1920s 21 separate newspaper mastheads had come and gone in Goulburn.  The Interwar period appears to have been a prosperous time for the New South Wales country press. According to Rod Kirkpatrick’s Country Conscience, there were 238 titles published in 1920, which was only slightly reduced to 221 in 1930.

 

 

Goulburn Post newspaper Office 1935 shopfrontdoors lowres
The front entrance of the Art-Deco style 1935 newspaper building showing the chromium and Carrara glass of the Goulburn Evening Penny Post (I Willis, 2018)

The first issue of the Penny Post in 1870 was produced under the cumbersome masthead of the Goulburn Evening Penny Post and Southern Counties General Advertiser as a short tabloid (11 x 14 inches) of 4pp. By 1930 the Goulburn Evening Penny Post was the last standing.

Goulburn society was driven by its religious zeal and the city even had 3 religious publications. They  were: The Goulburn Banner (1848 – Presbyterian), the Monthly Paper (1893 – Church of England) and Our Cathedral Chimes (1920s – Roman Catholic).

A special edition celebrates the new office building

The December 1935 edition of the Goulburn Evening Penny Post that celebrated the opening of the new office building. The edition was 36pp with most of the editorial space taken over by recounting the history of the Goulburn township and area. At the time the Post was a daily, Monday to Friday, which incorporated The Goulburn Daily Herald with a cover price of one penny.

 

Goulburn Penny Post 1935 Dec128
A special edition of the Goulburn Evening Penny Post for 18 December 1935 celebrating the opening of the new Art-Deco style newspaper office. (NLA)

 

Staff photographs

Goulburn Evening Post Staff 1935 GEP[2]
Goulburn Evening Post Staff 1935 (GEP, 1935) (Image supplied by Paul Titheradge )

 

Goulburn Evening Post Staff 2016 Evening Post Staff Paul Titheradge
Goulburn Evening Post 1965 Staff Photo of Management, Editorial and Production Staff. Amongst the staff are Reg Martin, Mark Collier (Linotype Operators), Paul Titheradge (supplied image), Vern Daniel, Col Daniel. (GEP, 1965)

 

Architect LP Burns

The anniversary edition of the  ran an article with headline ‘Inside A Modern Country Newspaper Office’. The Sydney architect LP Burns designed an office building which was described as a ‘fine, modern building’  of ‘distinction’ in a ‘modern’ style.

Burns also designed Goulburn’s Elmslea Chambers at 17 Montague Street in 1934. It is described  as one of the first buildings in Australia to use coloured polychrome terracotta in its façade which features a fine relief of birds, flowers, leaves and typical Art Deco sunbursts under the windows. The building was designed for wealthy pastoralist FG Leahy.

Goulburn Elmslea Chambers 17 Montague St des. LP Burns 1934
Goulburn’s Elmslea Chambers at 17 Montague Street Goulburn designed by Sydney architect LP Burns in 1934 (Pinterest)

The front of Goulburn’s Elmslea Chambers was Wunderlich terra cotta polychrome panels and the Building Magazine claimed that ‘Goulburn [had] never before seen a block of offices of such a lavish and commodious nature’. The building interior had Silky Oak panelling  with Tasmanian Oak inlay, with chromium light fittings with frosted green glass. The builders were Armstrong and Stidwell.

The newspaper building design

The new building of the Goulburn Evening Penny Post was an example of sleek Art-Deco styling. A stripped back minimalism of the realities of the commercial world – a no-nonsense, business-like, functional and matter of fact. Just like the owners and editors.

 

Goulburn Post newspaper Office 1935 shopfront lowres
The shopfront of the 1935 newspaper office building for the Goulburn Evening Penny Post showing the Art-Deco styling of chromium and Carrara glass windows (I Willis, 2018)

Art-deco styling was expression of modernism – sleek, fast, stripped back, not frilly like the Victorian frippery, not tizzy – reminiscent of the world of the railways, movies, motor cars, ocean liners, aeroplanes, consumerism, fashions, wireless. The influences coming down the Hume Highway to Goulburn. The building conveys a powerful statement about the Interwar period in Goulburn.

The Penny Post article on the newspaper office made special mention of the beacon with the lamp on top which made it different from other commercial buildings and with the shopfront Carrara glass. The journalist writing the story was keen to assure the readers that the Carrara glass front was ‘pleasing and harmonious’ and emphasised to the readers that using this type of glass could give a ‘creeping appearance of extravagance’.

Carrara glass was developed in the USA. It was a high-strength coloured glass and used globally in Art Deco and Streamline Moderne buildings. Carrara glass was usually white or blue-gray which resembled the high quality Carrara marble from Tuscany in Italy. The pigmented glass was an acceptable low-cost alternative building material.

 

Goulburn Post newspaper Office 1935 shopinterior lowres[3]
The interior public foyer area of the 1935 newspaper office of the Goulburn Evening Penny Post with timber paneling probably Silky Oak which was popular at the time (I Willis, 2018)
 The building frontage according to the 1935 press reports was marked by its ‘judicious display’ and ‘would attract attention in any of Sydney’s busiest streets’. The first floor of the building contained the newspaper’s editorial offices and a large strong room where the newspaper archives were kept. The report continued stating that the building was centrally heated by steam including the composing and machinery rooms. This would, it was maintained, be greatly appreciated by the newspapers employees.

The printing presses were at the rear of the building and the newsroom in the centre while the retail shopfront area dealt with advertisers and local folk buying the newspaper.   There was a staff of over 20 journalists, compositors, printers, editors, clerical and retail support. These staff were witness to the daily life of the town as it passed through the doors of the newspaper office.

History in plain sight

Today the Goulburn Post building is evocative of a time when print media was king. Walking into the 1935 Penny Post  office is like stepping back into the past. Into a world that has disappeared, best illustrated currently by the US movie The Post. The movie explores the buzz of the newsroom at the Washington Post and the publishing of the Pentagon Papers during the heyday of the Vietnam War. When print was king.

While the Goulburn Evening Penny Post was not a large metro daily it is easy to visualize the hive of activity in the newsroom and printing shop. The approaching print deadlines and the smoke-filled rooms amongst the evocative timber paneled rooms throughout the building.

 

 

Goulburn Post newspaper Office 1935 shopinterior lowres
The interior public foyer area of the 1935 newspaper office of the Goulburn Evening Penny Post showing the Art-Deco style light fittings and timber paneling which is throughout the building (I Willis, 2018)

The fabric of the building is still largely intact and retains its integrity, charm and character. The building reveals the layers of history to those who care to take a look. The building has escaped any major renovations and the building structure is as it was in 1935. If these walls could talk they would tell many great yarns of hard-bitten country press barons, editors and journos.

It is easy to image the smell of the printers’ ink; the whir of the printing presses; the buzz of the newsroom; the clacking of typewriters; and babble of conversations at the front desk with advertisers, stock and station agents, and wool merchants. The newspaper was the heartbeat of the town and the ink and newsprint flowed through arteries and veins of the community.

 

Goulburn Post newspaper Office 1935 plaque lowres
The 1993 commemorative plaque on the front of the 1935 newspaper office of the Goulburn Evening Penny Post opened by the local member of parliament. (I Willis, 2018)

Today’s newspaper

The current Goulburn Post, the offspring of the Goulburn Evening Penny Post, is still is located in the 1935 building. It is the hub for 10 mastheads within the Fairfax Media. Goulburn Post editor Ainsleigh Sheridan says that the newspaper is about creating community history. She would concur with the former president and publisher of the Washington Post, Phillip Graham, who is credited with saying that ‘journalism is the first rough draft of history’ in 1997.

The Goulburn Post is a tri-weekly masthead and is just one of the Fairfax Media group that is produced in the building. The Post is co-ordinated in the Auburn Street office and then sent online to Canberra for printing. In the past printing was done on-site in the back of the Auburn Street building. The current building has issues with fire regulations that did not exist in 1935 and the upstairs area is not currently in use.

Architecture · Attachment to place · Australia · British colonialism · Colonialism · community identity · Convicts · England · Heritage · Historical consciousness · Historical Research · Historical thinking · history · Local History · Melbourne · Monuments · myths · Place making · sense of place · Urban growth · Victorian

‘Remaking Cities’, a conference with a heady mix of urban delights

Melbourne’s RMIT University Centre for Urban Research and its bluestone campus proved a thought provoking site when it hosted the 14th Urban History Planning History Biennial Conference ‘Remaking Cities’ in 2018.

 

UHPH Conf 2018 Magistrates Court RMIT
A view of the Magistrate Court building at the UHPH Conference 2018 RMIT University at the corner of La Trobe and Russell Streets Melbourne. The city watch-house, used for holding alleged offenders until they were officially remanded or released on bail, operated on the site next to the Magistrates’ Court from 1892.  (I Willis, 2018)

 

The eclectic mix of architecture at the RMIT La Trobe Street Campus ranged from venues that were located in magnificent Victorian colonial building used for the administration of justice to those that were examples of ultra-modern late 20th century style of architecture.

The venues were an inspiring setting for the discussion of the lofty ideas surrounding an array of urban issues. From the former Melbourne Magistrates’ Court (1842) and City Watch-house Russell Street (1892), Melbourne,  and the Francis Ormond Building which was formerly the Working Men’s College (1886) and the adjoining Supreme Court building (1890).

 

UHPH Conf 2018 Magistrates Court Room RMIT
A view of one of the court rooms at the Magistrates Court Building RMIT University where some of the conference sessions were held during the conference. These court rooms provided a dramatic backdrop to the host of papers presented by conference delegates across the three day conference. (I Willis, 2018)

 

The Storey Meeting Hall of the Hibernian Australasian Catholic Benefit Society (1887) has been remade in modern form reliving its iconography as an important symbol of Melbourne’s social and political protest movement.

Morning and afternoon teas were taken in the alumni courtyard, which was previously the car park of the Russell Street Police Headquarters. The venue provided food for thought located next door to the Old Melbourne Gaol (1842).  If these bluestone walls could speak they would tell harrowing tales from the the colourful past of the site.

 

UHPH Conf 2018 Alumni Courtyard RMIT
A view of the Alumni Courtyard at RMIT University where the conference catering for morning and afternoon tea were held. The view of Melbourne city in the distance provides a contrast of urban development and growth for delegates. (I Willis, 2018)

 

The conference theme of ‘Remaking Cities’ was inspired by Melbourne as an exemplar of cities that are continually remade. Melbourne was a manufacturing centre, a site of land speculation and a place re-made on the land management practices of the Kulin nation.

The process of re-making Melbourne is underpinned by the processes of settler colonialism, speculation and taking of territory. These factors cast a long shadow of how a shared future might be achieved and the role of the planning processes within these processes.

Industrial growth and development are themes that have been central to the Australia’s nineteenth-century cities, including Melbourne, and their subsequent decline by the late 20th century. The post-manufacturing period provides a whole new set of challenges for cities like Melbourne as the financial, service and cultural sectors drive urban growth.

 

UHPH Conf 2018 Courtyard Francis Ormond Bldy RMIT
A view of the courtyard in the Francis Ormond Building at the RMIT University. The Francis Ormond Building is on the Register of the National Estate, classified by the National Trust, and designated a ‘notable building’ in the Melbourne City Council planning scheme.  (I Willis, 2018)

 

The three day conference provided a forum where keynote speakers and delegates struck a workable balance between the scholarly and the practitioner. The keynote speakers were: Kate Torney, CEO State Library of Victoria; Cathie Oats, Trove director of digital services; Jefa Greenaway, director of Greenaway Architects; Chris Gibson, Professor of Human Geography at UOW; Ben Shrader, author and historian from Wellington, NZ; John Masanauskas, City Editor of Herald Sun.

This was a heady mix that was matched by the mix of 72 presentations from scholars, practitioners and community members  across three separate streams. Delegates came from interstate and overseas (New Zealand) with a strong contingent of local Melbournites.

 

UHPH Conf 2018 330 Swanton St Bldg RMIT
A view of some of the post-modern artwork at 330 Swanston Street, RMIT University, Building 22. The campus has much to offer the enthusiast for this style of architecture in the university setting. (I Willis, 2018)

 

There were sessions ranging from: planning histories; postwar campus; heritage; land speculation; music; maps; housing; rivers and wetlands; parks and gardens; museums; governance; transport; commerce; streetscapes; quarries; urban agriculture and food systems; placemaking; to Indigenous planning and policy.

Camden historian and CHN blogger Ian Willis presented a paper called ‘Utopia or dystopia, a contested space on Sydney’s urban frontier’.

The conference organising committee put out a book of abstracts and will publish the conference proceedings later this year.

 

UHPH Conf 2018 Francis Ormond Bldg RMIT
A view of the Francis Ormond Building with the Pearson and Murphy’s Cafe in the foreground where patrons can take in the atmospherics offered by the Victorian style architecture while enjoying their coffee. The cafe was named after Charles Henry Pearson and William Emmett Murphy, who were key players in the original foundation of RMIT as the Working Men’s College back in 1887. (I Willis, 2018)

 

The conference reception and dinner were held at The Old Melbourne Gaol in Russell Street. The bluestone walls are rich in meaning from the 133 hangings on the site and the execution in 1842 of two Palawa brought to Victoria from Van Dieman’s Land by GA Robinson: Tunnerminnerwait and Maulboyheener.  

 

UHPH Conf 2018 Melbourne Gaol Signage
The entrance of The Old Melbourne Gaol in Russell Street Melbourne. Daily tours of the museum are well worth the effort where the visitor can view the cells and take in the atmospherics and witness Ned Kelly’s gallows. (I Willis, 2018)

 

Delegates were invited to dine beneath the gallows that famously ended the life of notorious bushranger Ned Kelly on 11 November 1880. Kelly is certainly one of the icons of Australian history and has inspired poetry, song, film, art and literature. He has variously been called a bushranger, larrikin, bushman, underdog and arguably an anarchist. The venue was heavy with the atmospherics of its history and delegates could wander in and out of the cells where they could walk the ground from the past.

 

UHPH Conf 2018 Melbourne Gaol Dinner
The venue for the conference reception and dinner was The Old Melbourne Gaol. The venue reeks of atmosphere and for the ghoulish it is a ready site for investigating ghosts of the 133 who were hanged on the site from 1842. (I Willis, 2018)

 

The bluestone walls provided a ghoulish backdrop to the sounds of Melbourne trio The Orbweavers.

The conference organising committee are to be complemented on doing a grand job.

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Australia’s National Day in Camden

The Camden Australia Day celebrations opened with the awards at the Camden Civic Centre where the winners of the Camden Citizen of the Year  were announced for 2018.  At a national level there has been a debate about the date and the day. What does it mean? When should it be celebrated? Should it be celebrated at all?

 

The day, the 26th January,  is the foundation of the military penal settlement at Sydney Cove in 1788 and the anniversary of the coup d’etat against the Bligh colonial administration popularly known as the Rum Rebellion. By 1804, according to the National Australia Day Council,  the day was being referred to as Foundation Day or First Landing Day in the Sydney Gazette. On the 30th anniversary in 1818 Governor Macquarie declared a public holiday. In 1838 the 26th January was celebrated as the Jubilee of the British occupation of New South Wales and the 2nd year of the Sydney Regatta that was held on the day. The annual Sydney Anniversary Regattas started in 1837.

 

Sydney Anniversary Regatta 26thJan 1889 SLNSW
Sydney Anniversary Day Regatta yacht race held on the 26th January in 1889. The day was cause for great celebration for what had been achieved by the colony of Sydney. Many tried to forget the convict origins of the day. (SLNSW)

 

On the centenary of the First Fleet’s arrival at Sydney Cove in 1888 the day was known as Anniversary Day or Foundation Day and festivities were joined by Tasmania, Victoria, Queensland, Western Australia, South Australia and New Zealand. In 1915 Australia Day was shifted to the 30th July to assist fundraising for the Red Cross and other patriotic funds after the commencement of the Gallipoli campaign.

 

Aust Day 1915 WW1 AWM
Australia Day 1915 was used for fundraising for patriotic funds following the opening of the Gallipoli campaign. In 1916 Australia Day was held on 28 July. Fundraising included street collections, stalls, sports days, concerts and a host of other events. In Camden the Red Cross raised over £600 over a three week period with a host of patriotic activities. (AWM)

 

It was not until the Australian Bicentennial that all states agreed to celebrate the 26th as Australia Day rather than as a long weekend. At the time Aboriginal Australians renamed Australia Day ‘Invasion Day’ and there has been debate about it ever since.

 

In 2018 the Camden town centre there was the annual street parade for the Australia Day celebrations with lots of keen participants. The town crier, Steve Wisby, led the enthusiastic crowd in a rendition of the national anthem and then a rejoinder of Aussie, Aussie, Aussie, OOyy, OOyy, OOyy. The parade included historical groups, school groups, community groups, a number of local bands, and emergency services.

 

Aust Day 2018 73rdFootRe-enactment
Australia Day 2018 parade with 73rd Foot Regiment Re-enactment Group passing the enthusiastic crowd at the John Street corner (I Willis)

 

Aust Day 2018 CHS Ute
Australia Day 2018 parade in Argyle Street Camden here showing the FJ Holden Utility driven by society VP John Wrigley accompanied by Julie Wrigley. Car courtesy of Boardman family (I Willis)

 

Aust Day 2018 Camden Show Float Miss Showgirl
Australia Day Parade 2018 in Argyle Street here showing the float of the Camden Show Society with Miss Camden Showgirl 2018, Corinne Fulford, sitting atop the hay bails. The Camden Show is the largest festival in the local area attracting over 30,000 visitors to the town and the Camden Showground. (I Willis)

 

A large crowd lined Argyle Street to watch the parade organised by the Camden Lions Club and the many community groups and businesses that took part in it.

 

Aust Day 2018 Crowd John St
Australia Day Parade 2018 in Camden here showing the crowd milling about the John Street corner. John Street had a number of stalls and other entertainment. (I Willis)

 

Early in the day celebrations began with the  Camden Australia Day Citizen of the Year. The 2018 Camden Australia Day Citizen of the Year was David Funnell. David has been a local businessman for many years and he is a descendant from one of the original European colonial settler families in the Cowpastures area.  He was a councillor on Camden Council (1977-1980, 2004-2012) and a member of a number of community organisations.

 

The other Camden Australia Day Award winners were:
Community Group of the Year — Everyone Can Dance Charity and Camden Lioness
Club
Community Event of the Year — The Macarthur Lions Australia Day Parade
Young Sportsperson of the Year — Amy and Natalie Sligar
Sportsperson of the Year — Maddison Lewis
Young Citizen of the Year — Lubna Sherieff.

These people are true local identities who all have stories to tell that become part of Camden’s sense of place and contribute to the the development of community identity.

 

The Camden Museum was open for Australia Day and by the end of the day hundreds of visitors had inspected the museum and its wonderful collection of local artefacts and memoriabilia.

 

Aust Day 2018 Museum Open Frances&amp;Harry
Australia Day 2018. The Camden Museum was open and here are two enthusiastic supporters and volunteers for the museum. They are Frances and Harry Warner. These two larger than life Camden characters have spent their life devoted to the Camden community. They have lived and worked on Camden Park Estate for decades. (I Willis)

 

Camden Museum Aust Day 2018 [2]
The Camden Museum was very busy with hundreds of visitors on Australia Day 2018. Here some visitors are watching a video, while others are inspecting the displays. Visitors came from all age groups and enjoyed the museum collection. (I Willis)

The Camden Historical Society volunteer coordinator reports that there were 644 visitors to the museum on the day made up of adults and children. The visitors were looked after by  10 society volunteers who roamed around the museum making sure that the day went smoothly and did a sterling job answering their many questions.

Architecture · Attachment to place · Camden · Heritage · Historical consciousness · Historical thinking · history · Local History · Modernism · Place making · Retailing · sense of place · Supermarkets

Modernism and consumerism, supermarkets come to Camden

Supermarkets are one of the ultimate expressions of modernism. The township of Camden was not isolated from these global forces of consumerism that originated in the USA. The Camden community was bombarded daily with American cultural influences in the form of movies, motor cars, drive-in, motels, TV, and radio. Now consumerism was expressed by the appearance of self-service retailing and the development of the supermarket.

 

Camden Argyle St Camden 2012
This image of Argyle Street is from 2012 taken at the northern end of the street (I Willis)

 

Retailing in Camden took its lead from England. At the village level the market stall turned into the high street shop. All goods were kept behind the counter, customers were served by male shop assistants and goods were delivered to the customer’s home.

Shopping in Camden was a rather dull affair by all accounts. The methods of retailing in Camden had changed little from the 19th century.

Camden women fronted up to the counter and handed their list of needs to the male shop assistant who filled the order for her. There were several choices from those owned by the Whitemans, the Cliftons, the Furners and others.

The winds of change were about to descend on the  Camden shopping experience. The old fashioned general stores were about to find out what real competition with a global presence meant in a small country town.

 

Menangle Army Camp men on manoeuvres marching through Camden 1916 CIPP
This image from 1916 shows retail outlets along the eastern side of Argyle Street from the corner of John Street. The centre shops are located in the Whiteman building.  Soldiers in training from the Menangle Army Camp on a forced march passing along Argyle Street Camden 1916 (CIPP)

 

According to Ann Satterthwaite’s Going Shopping self-service was the industrialisation of retailing along with the chain store. These stores featured cash and carry, no delivery and shelving displaying pre-packaged goods. In the USA there were an array of stores from Niffy Jiffy, Help Selfy, Handy Andy to Clarence Saunders  Piggly Wiggly stores in Memphis in 1916 which was a type of cafeteria retailing. Piggly Wiggly was allegedly the first self-serve outlet for groceries. Self-service retailing emerged after the American civil war in response to labour shortages. For others like Edison’s Samaritan Market it was an attempt to make shopping more efficient.

 

The first time that groceries were sold in Australia using  self-service in occurred in Brisbane in 1923. The Brisbane Courier reported that the first exclusive cash and carry grocery store started in Brisbane under the name Brisbane Cash and Carry Store. The proprietor Mr CA Fraser had opened three stores by 1927. The press report maintained that

The system was practically a novelty in Brisbane, but some idea of what success can be obtained through an honest endeavour to give self-service to the public in a courteous and efficient manner can be gauged by  [its success].

The news report suggests that lower costs were obtained by the customer paying in cash and thus eliminating store credit. The customer serving ‘herself and so eliminating the necessity of salesman effects further savings’. It was claimed that the three stores served over a half a million people each year  and the stores were ‘a model of neatness, cleanliness and efficiency’.

 

Camden Argyle St cnr John St BoardmanButchery 1973 LKernohan
This image of Argyle Street shows 110 Argyle Street with Boardman’s Butchery at the corner of Argyle and John Street in 1973. The buildings are little changed from the 1930s. (LKernohan/CIPP)

 

The first cash and carry store that opened in Camden occurred in 1933 and was owned by Mr Joe B Roberts at 110 Argyle Street. The Camden News stated that Roberts had obtained the premises that had been previously occupied by Mr Green next door to Mr Fred Boardman’s butchery. The report stated that ‘the shop has been specially fitted for Mr Roberts, who [would] personally conduct the store’. By 1936 Mr Roberts store was adjacent to Mr Green’s Drapery store. His Christmas special was a free beach towel with five purchases from the advertisement in the Camden News.

 

Retail ColgateToothpaste AWW 12 May1951
A promotional advertisement aimed at women for the sale of Colgate Tooth Powder in the Australian Women’s Weekly in 1951 (AWW 12 May 1951)

 

A recent article on JStor on Sex and the supermarket by researchers Tracey Deutsch and Adam Mack claims that supermarkets were places where gender and sexuality collided for American women. Supermarkets were one of the mid-20th century most important suburban sites for the important weekly ritual of shopping for the modern family. The supermarket was both aspirational and practical. In a weekly ritual the modern housewife could get lost is a sea of idealised dreams created by marketing gurus around an overwhelming splash of colour, perfectly merchanised products and an endless supply of brands that promised to make life easier for modern housewife.

 

Retail KeroseneFridge Clintons CN 5 Jun1941
A promotional advertisement in the Camden News on 5 June 1941 for a kerosene refridgerator sold by Clintons Distributing Pty Ltd at Narellan (CN 5 June 1941)

 

In the USA a parallel development occurred in the kitchen. There was the development of refrigerators, the gas stove and products started to be promoted in cans. As the US economy developed fewer women went into domestic service and wealthier middle class women started going shopping in these new supermarkets.

 

Retail CocaCola Promo 1951

 

The design of the supermarket was based on making them feminised spaces based on the latest psychological theories. Sex appeal made its way into shopping. Supermarkets were brighter, more colourful, cleaner, and sexier than the dingy general stores. The new aesthetic meant that these  spaces were made to titillate and fascinate women. Supermarkets were clean and efficient with modern fluorescent lighting and carefully selected colours.

One of the earliest feminist authors Betty Friedan wrote about how women were shackled through shopping to their domesticity in 1963 in her book The Feminine Mystique.

Supermarkets are sites where gender roles are re-enforced where women’s sexuality is ‘contained and re-directed’ to consumption.

 

In 1941 press reports from Los Angeles stated that the hype surrounding the opening of the latest supermarkets ranked with the opening of the latest blockbuster Hollywood movies. The Southern Californian housewife went on the hunt for the latest bargains. The supermarkets operated with huge carparks, large neon signs, with some staying open 24 hours 7 days a week. They traded under names like Bi-Best Market, Sel-Rite Market, The Stop-and-Save, Thriftmart, and Wundermart.

 

Retail Woolworths 1950 BeverlyHills 1stSelfService
The mad enthusiasm of women at the opening of Woolworths first self-service supermarket at Beverley Hills, NSW, in 1950 (Woolworths)

 

In the post-war years elf-service retailing gained  momentum in the Sydney area. Kings Cross grocer Mr Jack Greathead was the owner of a small self-serve store, and in 1950 cut the price of his butter and triggered a price war. Chain stores joined the price war. Mr FC Burnard the grocery buyer for David Jones predicted after a visit to the USA that self-service and other retailing innovations would soon be implemented in Australia. He was particularly impressed with the use of trolley-carts and pre-packaged hosiery and frozen goods.

 

Camden Woolworths 132 Argyle Street 1970 CIPP
This image shows the new Woolworths stand-alone self-serve supermarket at 166-172 Argyle Street. This was Camden’s first self-service supermarket which was built in 1963 (CIPP)

 

In Camden Woolworths came to town in 1963. Woolworths opened the first stand-alone self-service store with a modern design, that was clean and made shopping more efficient. With modern lighting, wide isles, bright colours and lots of appealing merchandise to choose from with nationally advertised well-known brands. Some of the brands were American re-enforcing the international and cosmopolitan nature of the new shopping experience.

 

Retail CocaCola Promo mid20th century

 

The new Woolworths store at 166-172 Argyle Street Camden was light and airy compared to the local general stores up the road which appeared old-fashioned and stodgy in comparison. The new supermarket encouraged local women to experience the thrill and titillation of going shopping. Slick brand marketing created dreams in the minds of the shoppers. Shoppers were encouraged to immerse themselves in the dream. Shopping became sexy. Shopping stimulated the sense with bright colours, in-store music and excitement of the new experience. Shopping became exciting. Shopping was sensual as much as it was practical.

 

The Woolworths supermarket consolidated a number of lots in Argyle street that was occupied by W Ward the butcher, Monica Ray and Beaton and Wylie.

 

Camden Coles 2017 ICW Murray St
This image is of the Camden Coles self-service supermarket in Murray Street Camden. The supermarket was built in 1979. (I Willis, 2018)

 

Coles opened a stand alone grocery store in Camden in 1979 and Woolworths moved into its current store in Oxley Street in 1986.