Smarter Macarthur Magazine
Another free bi-annual colour magazine has recently come to my attention called Smarter Macarthur. While it has been present for a few editions this newspaper nerd did not notice it, probably because it is a ‘business-to-business’ publication in the local media landscape.
The publication is yet another masthead that has appeared in the region in recent decades as the region grows as part of Sydney’s rural-urban fringe. While others have sort out the general reader this magazine is targeting a different audience. This is the first time that a Macarthur regional publication has pitched itself solely at the business readership.
The masthead is published by Smarter Media with a circulation of 5000 copies. It is letter-boxed to businesses across the region, dropped in professional premises and eateries, and distributed to advertisers and local networking groups.
Smarter Macarthur was originally published in 2014 and is produced with 200gsm Gloss Artboard cover and internal pages of 113gsm Gloss Artpaper, which gives the full colour magazine a quality feel and presentation. The publisher stays local by employing local photographers Brett Atkins and Nick Diomis.
The 52pp print edition for Winter/Spring 2019 is supported by an online presence. There is a Facebook page and a website , both appearing in 2014, with the website including a directory of advertisers.
Editor Lyndall Lee Arnold maintains that:
Our aim to produce quality content, to showcase local businesses within the area.
The print magazine carries news articles of local interest, stories of local businesses and advice pages on leadership, technology and health. The editorial approach of the magazine is to stress the local.
The editorial policy and the presence of the magazine strengthens regional identity and the construction of place by telling the stories of the local businesses and their owners.
This is a screenshot of the website established in 2014 for the Smarter Macarthur bi-annual glossy free colour magazine. (I Willis)
On the website there is a testimonial page where local business owners where Garth & Christian Muller from Ultimate Karting Sydney maintain:
Being on the front cover of Smarter Macarthur along with our business story being featured inside the last issue has been so positive!
Macarthur businesses seem to want to support a new addition to the local media landscape.
On the Facebook page the editor maintains that she is looking to the future and the growth of the regional market place with the construction of the Western Sydney Airport, apply named Nancy Bird-Walton Airport, at Badgerys Creek.
The success of the publication will add to community sustainability by strengthening the local economy, job creation and economic growth.
It will be interesting to see if the Macarthur region’s competitive market place continues to support this masthead.